News and Press Releases about Outdoor Sports Products & Gear
Want to stay up to date on the latest press releases and news about gear in the outdoor and camping industries? Scroll below to view all outdoor product news.
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May 31, 2023
Patagonia Accuses Nordstrom of Selling Counterfeit Products in a New Lawsuit
Patagonia is coming after Nordstrom in a new lawsuit accusing the retailer of selling knock-off versions of its apparel. The department store retailer is selling “thousands of counterfeit Patagonia sweatshirts and t-shirts” via its Nordstrom Rack chain, alleges the suit, which was filed in a Los Angeles District Court on...
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May 30, 2023
BOA Launches Major Expansion into Ski Boot Market
After becoming a dominant force in snowboard boots, BOA is expanding its Fit System dial closure hardware to alpine ski boots for the first time, a major new initiative that the company has spent nearly $10 million developing. Boa is launching its closure hardware in the 2023-2024 season, and four...
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May 18, 2023
Surf Legend Kelly Slater Launches His First-Ever Footwear Brand With a Sustainable Flip-Flop
Kelly Slater is getting into the shoe business. Today, the 11-time World Surfing Champion has launched his new sustainable and performance-based footwear brand, KLLY. For the label’s first style, Slater developed a flip-flop sandal that is all about comfort and fit. After breaking his feet five times surfing, these were...
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May 17, 2023
New film follows a Wisconsin ultra runner’s quest on the Pacific Crest Trail
Ultra runner Timothy Olson set a world record when he ran 2,650 miles on the Pacific Crest Trail in 2021. The Amherst, Wisconsin, native's journey along the way was documented by a film crew. It took an average of 50 miles a day for 52 consecutive days. The "Mirage" film...
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May 11, 2023
Solo Brands acquires TerraFlame
Adding to its portfolio of direct-to-consumer companies, Solo Brands on Thursday announced it acquired TerraFlame for an undisclosed amount. TerraFlame’s team will become a part of Solo Brands, including CEO Lenny Vainberg, who will transition to the role of TerraFlame general manager, according to a company press release emailed to...
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May 10, 2023
GoPro Q1 revenue down 19% in Q1
For the quarter ending March 31, revenue was $175 million, compared with $217 million at the same time last year. Subscribers were up 36% year-over-year (2.36 million). GoPro.com revenue, including subscription and service revenue, increased 7% year-over-year at $95 million (54% of all revenue). Retail channel revenue was $80 million,...
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May 5, 2023
‘The HURT’ Is a New Alex Honnold Film That Documents His Latest Crazy Feat
Honnold set out to climb in his backyard — but not just one face. He wanted to climb the entire Red Rock range in Las Vegas, Nevada. He called it Honnold’s Ultimate Red Rock Traverse (HURT), and judging from the trailer for the film, it’s not something anyone else is...
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May 4, 2023
The North Face Launches Brand’s First Ever Women’s Himalayan Suit
Today we are humbled and excited to announce the launch of The North Face’s first Himalayan Suit designed specifically for women. Frankly, it is long overdue. The original Himalayan Suit was designed to protect high-altitude climbers on expeditions to the world’s highest peaks and most extreme environments. This technology quickly...
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April 21, 2023
Hoka Continues to Grow With Expansion Into Kids’ Shoes
After teasing the launch earlier this month, Hoka has finally unveiled its first kids’ collection as it continues its growth path. According to the Deckers Brands-owned athletic label, the collection will launch with three styles inspired by Hoka’s adult line, including the Speedgoat 5 Youth, Clifton 9 Youth and Ora...
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April 20, 2023
Will Your Next Ski Jacket Be Custom Fit?
Made Apparel is on a mission to make better outerwear at competitive prices. Outside
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April 11, 2023
4 Maps updates to help you explore U.S. national parks
This month, four new updates are coming to Google Maps on iOS and Android to help you find the information you need when you head to a national park — all in one place. With these updates, everything from finding your way around a park to discovering things to do...
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March 30, 2023
Hiking ‘Exoskeleton’ Surpasses $1M in Crowdfunding With Wild Claims
According to the company’s extensive Kickstarter pitch, the one-horsepower wearable device “offsets 30 kg (66 lbs.) of weight,” with 14 AI sensors that help it contour to your movements. It packs down to 6.5 L and assists for over 12 miles on a full charge. Hiking, trail running, and mountaineering...
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March 28, 2023
Lost Some Gear? YETI ‘Craigslost’ Campaign Will Replace It (And Sweeten the Deal)
There is nothing more disheartening than losing your outdoor gear. Whether it’s stolen, accidentally left behind, or lost in a horrific accident, the feeling is always the same when you realize your equipment is gone: total defeat, with a dash of frustration. YETI understands this. It’s why the brand, made...
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March 27, 2023
Gary Fisher Does E-Bikes: Mountain Bike Pioneer Launches ‘Morelle’ Brand
With a new company called Morelle, mountain bike pioneer Gary Fisher claims to have developed a line of e-bikes far superior to the market's current offerings.
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March 9, 2023
How Patagonia Provisions is building out its product portfolio with its first-ever acquisition
This week, Patagonia’s food and beverage division announced the acquisition of cracker brand Moonshot. This acquisition is Patagonia’s first in two decades, and helps expand Patagonia Provisions’ growing CPG line – which includes tinned fish and seafood. Modern Retail
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March 9, 2023
Netflix’s New Survival Show Is ‘Alone’ Meets ‘The Hunger Games’
Reality television’s survival genre recently entered its third decade. Over the years, shows like Naked and Afraid, Man vs. Wild, and others have tackled a similar question: How long can a person, stripped of modern technology, live in the wild? TV survivalists have endured frostbite, starvation, and the occasional animal...
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March 6, 2023
How Salomon Sportstyle Emerged as a Favorite of the Fashion Elite
According to StockX, Salomon was the fastest-growing sneaker brand on the marketplace, experiencing 2,277% trade growth in 2022 over 2021. Salomon launched its Sportstyle category in fall 2018, but George Egan, Salomon North America director of Sportstyle, said the blueprint for the business unit began when The Broken Arm reached...
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February 24, 2023
REI Axes PFAS From All Inventory With New Product Standards
REI’s new rules will require its suppliers to cut all per- and polyfluoroalkyl substances (PFAS) from all cookware, apparel, shoes, packs, and similar gear by Fall 2024. It’s a planned phase-out of all remaining products with the chemicals. Gear Junkie
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February 17, 2023
Strava’s trying to make route planning easier by crowdsourcing photos from users
You can find route photos for any sport featured in the Routes section of the app, including running, trail running, walking, hikes, rides, mountain bike rides, and gravel rides. According to Strava, the platform has roughly 2.3 million photos from 200 million user-uploaded public activities in the past year to...
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February 9, 2023
Fox Racing Enters MTB Footwear Category
Fox Racing, the global leader in motorcycle and mountain bike safety equipment and apparel, has entered the mountain bike shoe category. With the launch of the Union shoe series, Fox now offers both mountain bike and motocross riders head-to-toe protection and apparel. Shop Eat Surf
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February 8, 2023
Yeti Issues Stop Sale On Three Products Due To Safety Concerns
Yeti Holdings, Inc. implemented a global stop sale of its Hopper M20 Soft Backpack Cooler, the Hopper M30 Soft Cooler, and the SideKick Dry Gear Case. Yeti identified a potential safety concern—the magnetic closure on the products could fail and release magnets, posing injury or death if the magnets were...
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February 2, 2023
Skip the sports drinks, non-alcoholic beer may be as good as, or even better, for post cycling recovery
While a cold pint of beer after a long day in the saddle is certainly enjoyable, we all like to ignore that beer and other alcoholic drinks have long been associated with adverse effects on performance and fitness. CW
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January 30, 2023
Polar Starts to License Their Sports & Fitness Algorithms
Polar has launched a website aimed at selling their sports/fitness/physiological algorithms to other companies. With this new venture, they aim to make it possible for other sport/fitness/etc. companies to leverage Polar’s algorithms. This could be used in areas such as sleep, activity tracking, training load, recovery, and more. In other words,...
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January 27, 2023
Deckers Says Walmart Copied Ugg, Hoka and Teva Designs in New Lawsuit
Deckers filed a lawsuit against Walmart on Wednesday, claiming the retailer infringed on designs for its Ugg, Hoka and Teva brands According to the suit, filed in a California court, Walmart is selling lookalikes of Deckers’ Ugg Classic Ultra Mini, the Ugg Oh Yeah slide, the Hoka Ora Recovery slide,...
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January 25, 2023
An Arizona Ski Resort Just Charged $309 for a Single-Day Lift Ticket
Arizona Snowbowl is a resort north of Flagstaff, Arizona, with 777 acres of skiable terrain that are typically open to the public from mid-November through April of each year. Having just 82 percent of the resort’s lifts currently open wouldn’t exactly scream “winter of a lifetime” to the outsider. The...