April 21, 2021

The Perfect Bag Just Got Perfect-er: WANDRD Releases the All-New PRVKE Series

Orem, UT (April 21, 2021) — Always focused on comfort, access and versatility, WANDRD has redesigned the pack that started it all, the PRVKE, at wandrd.com. Ready for wherever you wander, the new PRVKE is now even more comfortable, has more organization and accessibility, and more versatility. The new PRVKE...

April 20, 2021

Astral Unveils 3 New Trail Shoes and an Industry-First PFD

Asheville, NC – April 20, 2021 – Astral, manufacturer of award-winning PFDs and footwear, is excited to unveil their Spring ’21 new product lineup, including three new footwear styles and a brand new PFD material, marking the next big step in manufacturing. The footwear lineup includes two new additions to Astral’s...

April 20, 2021

Wyoming Whiskey Introduces New Collection Inspired by The Majesty and Beauty of America’s Great Wide-Open Spaces

NEW YORK (April 20, 2021) –Wyoming Whiskey, a world-class American Whiskey distillery committed to the preservation of America’s wide-open spaces, today announces a new collection inspired by the beauty of our national parks. The Wide-Open Spaces Collection is an annual, small-batch production of Wyoming Whiskey that supports parks across the...

April 15, 2021

Kitsbow Furthers Made in the USA and Lean Manufacturing Efforts with Launch of New Mountain Bike Shorts

Old Fort, N.C. (April 15, 2021) – Kitsbow, maker of premium cycling clothing and accessories, continues to lead the cycling apparel industry in lean manufacturing with the introduction of the new Mescal Ventilated Short and Zen Ventilated Cycling Liner which are available now and made-to-order at Kitsbow’s factory in Old...

April 15, 2021

Dogfish Head Releases its First Non-Alcoholic Wheat Brew, Lemon Quest

Milton, Del., Thursday, Apr. 15, 2021– Dogfish Head Craft Brewery is beyond excited to announce its new, non-alcoholic wheat brew, Lemon Quest, hits shelves nationwide starting in May. Brewed with real lemon puree, blueberry juice, acai berries, monk fruit, sea salt and special, Hopsteiner Polyphenol-Rich Hop PelletsTM, it is a deliciously...

April 15, 2021

Klean Kanteen is Tickled PINK to Go Green for Earth Day

CHICO, Calif. (April 15, 2021) – Klean Kanteen is partnering with Victoria’s Secret PINK to create a limited-edition, custom Klean Kanteen Classic water bottle to celebrate Earth Day. This marks the beginning of a continued partnership between Klean Kanteen and PINK. This collaboration comes at a time in which fashion...

April 15, 2021

Nixon Releases World’s First Line Of Technical Watches Using #tide Upcycled Ocean Plastics

CARLSBAD, Calif., (SPRING 2021) – Nixon, in step with its commitment to minimizing the environmental footprint of its watches, bags, and other accessories, has revamped its most popular tide and technical watches, creating the first digital watch collection to incorporate the #tide brand of ocean plastic. Based in Basel, Switzerland, #tide...

April 14, 2021

Smartwool Will Recycle Your Old Nasty Socks, Even if They Didn’t Make Them

Smartwool will collect these socks and shred them into their constituent fibers. To make new socks, you say, yes, brilliant. Well, no. That is very likely way too expensive and maybe impossible. Smartwool is turning your old socks into dog beds. Which makes sense, because dogs love eating socks almost as...

April 14, 2021

Meet Two New Magnetic Work Flashlights From Fenix: The WT25R and WT16R

For over two decades, Fenix has been a leader in manufacturing some of the strongest, most reliable lights for both work and play. Their newest work light releases are no exception to this long history of quality and reliability. Fenix is proud to announce the release of the extremely versatile...

April 14, 2021

onX and Somewear Labs Partner to Develop an Industry-First Integration

Missoula, MT (April 14, 2021) —  onX, a pioneer in outdoor digital navigation, has partnered with Somewear Labs, a leader in off-grid communication technology, to launch the industry’s first integration between a GPS mapping app and satellite communications device. Through this and future integrations, onX and Somewear Labs aim to...

April 14, 2021

Groundbreaking New Product Ear Pro Launches in the U.S.

San Jose, Calif. (April 14, 2021) – Ear Pro, the top preventative remedy against ear problems caused by trapped water, is now available to consumers in the U.S. via select online outlets and local retailers. Made with natural ingredients, including liquid paraffin oil and oregano oil, Ear Pro is safe...

April 13, 2021

New Holland Spirits Launches Dragon’s Share Bourbon Barrel Seltzer

Holland, MI (Apr. 13, 2021) -- New Holland Spirits of Holland, MI is today launching the clever combination of world-class bourbon and seltzer, in a refreshing yet refined beverage collection; Dragon’s Share Bourbon Barrel Seltzers. Hailing from the revered Dragon’s Milk family, the next legend in imbibing has arrived. Aged...

April 13, 2021

Royal Robbins Celebrates Earth Day; Announces Sustainability Initiatives for 2021

SAN FRANCISCO, Calif. (April 13, 2021)— Since its inception in 1968, outdoor lifestyle apparel brand Royal Robbins has committed to honoring and protecting the environment. Today, Royal Robbins remains dedicated to making durable, eco-conscious clothes so customers can adventure more with less. The company announces significant sustainability initiatives for 2021. This...

April 13, 2021

Machines For Freedom Launches New Category In Versatile Off-Road Collection

Los Angeles, Calif. (April 13,2021) – Machines For Freedom®, the inclusive women’s cycling apparel brand has launched two new spring collections, the Versatile Off-Road Collection and the Foundations Collection. A foray into an entirely new category of cycling for the previously road-specific apparel brand, the Versatile Off-Road Collection is a dirt-inspired...

April 13, 2021

EcoVessel Launches ‘WanderWare’ Utensil Set and Telescopic ‘QuickStraw’; Expands Line of Plastic-Free Accessories for Consumers On-The-Go

Boulder, Colorado - April 13, 2021 - This week, EcoVessel announced the launch of their new ‘WanderWare’ reusable utensil set and telescopic ‘QuickStraw,’ further expanding their line of plastic-free, reusable accessories designed for the active lifestyle consumer. The ‘WanderWare’ 7” compact utensil set features premium, food-grade stainless steel and includes...

April 12, 2021

Dick’s Sporting Goods Opens Interactive Store ‘House of Sports’

If you’re looking to get in a quick workout with gear off the shelf, you’ll want to check out the 100,000-square-foot building in the Eastview Mall. Called House of Sport, the store includes an indoor rock-climbing wall, golf driving bay, putting bay, and health and wellness store. A track-and-turf field sits...

April 12, 2021

Fjällräven Spring/Summer 2021 Products Focus on Durable, Functional and Timeless Design

 LOUISVILLE, Colo. (April 12, 2021) – Since 1960, Fjällräven has strived to produce sustainable high-quality outdoor equipment known for its craftsmanship, timeless design, and durability. The new Spring/Summer 2021 line, available now, reflects Fjällräven’s close collaboration with nature in warmer weather and their commitment to creating products made for a...

April 12, 2021

Black Diamond Equipment Announces Voluntary Recall for PIEPS DSP Avalanche Transceivers with Neoprene Carrying Case

SALT LAKE CITY, UT  -- Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, in cooperation with the U.S. Consumer Product Safety Commission (CPSC) and Health Canada, is voluntarily recalling the PIEPS DSP avalanche transceivers with the neoprene carrying case. Black Diamond is the North American...

April 12, 2021

Honey Stinger Launches Rapid Hydration Mix, First-Ever Hydration System Fueled by Honey

STEAMBOAT SPRINGS, Colo. (April 12, 2021) — Honey Stinger is excited to introduce Rapid Hydration Mix, an all-natural, three-part system to help athletes of all abilities perform at their peak. Developed by a team of nutritionists and tested by top competitors, six uniquely formulated powder mixes hydrate athletes across three phases of their...

April 11, 2021

Patagonia Will No Longer Add Corporate/Brand Logos

Patagonia announced that it is “transitioning away” from adding corporate logos to its products due to environmental reasons. The company has found that adding an additional non-removable logo reduces the life span of a garment, often by a lot, for trivial reasons. SGB Media

April 11, 2021

Yosemite to Re-Implement a Day-Use Reservation System

Yosemite National Park – Beginning Friday, May 21, visitors to Yosemite National Park will need a day-use reservation to enter the park. The temporary day-use reservation system will allow the park to manage visitation levels to reduce risks associated with exposure to COVID-19, according to a release from the National...

April 8, 2021

GOAT BOXCO Expands Product Collection with Launch of Compact HUB 50 Storage System

Austin, TX (April 8, 2021) – GOAT BOXCO is launching their latest product the HUB 50, a high-performance food, beverage and gear storage solution built following their flagship product, the HUB 70. Engineered to flip the switch on the cooler and gear storage industries, the first-of-its-kind GOAT HUB System delivers...

April 8, 2021

PHOOZY Reels In Half A Million Dollar Deal on ABC’s Shark Tank

CHARLOTTE, NC: PHOOZY, maker of lightweight protective thermal capsules for phones, tablets, and laptops, landed a lucrative $500,000 investment on their recent April 2nd Shark Tank appearance on ABC. The Charlotte-based brand co-founded by Kevin Conway and Josh Inglis, wowed all of the investors but ultimately landed a deal with Lori...

April 8, 2021

Aquasphere Introduces “A Lens For Every Condition” Guide to Educate Swimmers on Ideal Lens Options

VISTA, Calif. (April 8, 2021) – Aquasphere, the premier swimming and triathlon equipment brand and a leader in innovative swim eyewear, introduces "A Lens For Every Condition" guide designed to educate swimmers on their ideal lens options. Sorted by various swimming conditions, from extreme sun or cloudy to overcast, rainy...

April 7, 2021

Outdoor Brands That Guarantee Their Gear for Life, 2021 Edition

The thing is, we don’t all have an extra $400 laying around to replace a rain jacket that busts a seam too soon. Plenty of outdoor brands have either a full or limited lifetime warranty. It may sound like a marketing ploy when you see it on a website, but...