October 16, 2025

Mountain Lifestyle Brand BlackStrap Fuels Community and Innovation in Bend With New Midtown Campus

BEND, OR /OUTDOOR SPORTSWIRE/ - To keep pace with momentous growth in recent years, BlackStrap, the all season layering company, announces the opening of their new 66,000 Sq. Ft. campus headquarters in the heart of Midtown Bend, where the company was founded. The new space is designed to spark creativity,...

October 7, 2025

Smartwool and icebreaker Announce Partnership with Alterra Mountain Company

DENVER (Oct. 7, 2025) /OUTDOOR SPORTSWIRE/ - Smartwool® and icebreaker®, two leaders in performance-driven Merino wool socks and apparel, announce a four-year partnership with Alterra Mountain Company, making the brands the official base layer and mid-layer partners of select Alterra destinations. Born from shared values and a collective passion for the...

September 30, 2025

SpotOn GPS Fence and Purina Dog Chow team up for a special cause with Jeb Burton at Charlotte Motor Speedway

[Statesville, North Carolina] - Sept. 30, 2025 /OUTDOOR SPORTSWIRE/ - SpotOn GPS Fence and Purina Dog Chow will share the #27 Jordan Anderson Racing Bommarito Autosport Chevrolet as Jeb Burton tackles the twists and turns of the Charlotte Roval. The partnership highlights a unique initiative with The Ward Burton Wildlife...

September 24, 2025

Olympic Track Athlete Colleen Quigley Joins Superfeet Team

FERNDALE, Wash. (September 24, 2025) /OUTDOOR SPORTSWIRE/ — Superfeet, the global leader in performance insoles, is expanding its growing athlete roster by adding Colleen Quigley. Known for her dedication to sport and community, Quigley embodies the holistic athlete ethos at the heart of Superfeet. Quigley – a 2016 Olympian in the...

September 17, 2025

Backcountry, the Premier Destination for Outdoor Adventurers, Proudly Rolls out the all-new Summit Club+ Loyalty Program

Salt Lake City, Utah (September 17, 2025) /OUTDOOR SPORTSWIRE/ – Backcountry, the leading premium destination for outdoor gear and apparel, announced today the launch of its all-new Summit Club+ loyalty program. Great adventures start with the right gear, and Summit Club+ members get more than just gear—they get perks. Membership...

September 10, 2025

Tucker Carlson on Finding Purpose in the Wild on “The Michael Waddell Podcast”

DENVER (September 10, 2025) /OUTDOOR SPORTSWIRE/ - The Michael Waddell Podcast, presented by Spandau Arms and in partnership with Spartan Precision and Folds of Honor, welcomes media personality Tucker Carlson for an intimate conversation exploring the art of disconnecting from modern life, the role of technology today, and the spiritual...

September 4, 2025

Backcountry Acquires Velotech Inc.

PARK CITY, Utah (September 4, 2025) /OUTDOOR SPORTSWIRE/ — Backcountry, the leading premium specialty retailer of outdoor gear and apparel, announced its acquisition of Velotech Inc., the Portland, Oregon based cycling retailer operating BikeTiresDirect, Western Bikeworks, and TriSports. The move strengthens Backcountry’s position in the growing U.S. cycling market and broadens...

September 2, 2025

From Huddle to Honky-Tonk: Brock Purdy Leads Ariat’s ‘Line-Men Dancing’ Campaign

SAN LEANDRO, Calif. (Sept. 2, 2025) /OUTDOOR SPORTSWIRE/ - America’s favorite sport is back and it’s time to dance. Ariat, the leading performance western and workwear brand, celebrates the season by pairing two favorite American pastimes: football and line dancing. “Line-Men Dancing” is Ariat’s latest denim and boots campaign featuring...

August 20, 2025

Best Day Brewing Adds to Core Brew Lineup with Galaxy Ripple IPA

SAUSALITO, Calif (August 20, 2025) /OUTDOOR SPORTSWIRE/ - Best Day Brewing, America's fastest-growing non-alcoholic craft beer brand, is excited to announce its fan-favorite Imperial IPA style brew, Galaxy Ripple, is officially joining the brand’s flagship NA beer lineup. The second rotational beer that Best Day has brought back as a core...

August 19, 2025

Superfeet Unveils Sport Ultralight Insole: Featherlight Support and Stability for Sport Athletes

FERNDALE, Wash. (Aug. 19, 2025) /OUTDOOR SPORTSWIRE/ — Superfeet, the global leader in performance insoles, introduces the Sport Ultralight, a light, yet responsive insole designed specifically for tight-fitting footwear like soccer and football cleats, court shoes and gym trainers, extending Superfeet’s best-in-class performance to sport-focused athletes who demand unrivaled speed,...