PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 29, 2024
Trade In and Gear Up: Shady Rays Launches Epic Snow Goggle ‘ReView’ Event this November
DENVER, Co., /ENDURANCE SPORTSWIRE/ - Shady Rays, one of the nation’s fastest-growing lifestyle eyewear brands, will host a snow goggle trade-in event at its six retail locations across the U.S. on the weekend of November 16-17, 2024. The two-day Snow Goggle ReView event will take place at Shady Rays’ owned...
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October 29, 2024
Loon’r Launches Line of Boots Perfect For Wet Winter Weather
Boulder, CO /OUTDOOR SPORTSWIRE/ - Loon’r, a Colorado company specializing in the design and development of insulated and waterproof rubber boots perfect for adventures in cold and wet weather this winter, announced today that its complete line of products are now available. Founded in Boulder earlier this year, Loon’r makes...
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October 29, 2024
Injinji introduces new Over The Calf toesock for fall and winter running
SAN DIEGO, Calif. (October 29, 2024) /OUTDOOR SPORTSWIRE/— Injinji, the innovators of the patented five-toe Performance Toesock™ today announced the launch of its new Snow Over The Calf (Snow OTC) toesock - uniquely engineered for runners training in colder temperatures and an expansion of the Over The Calf line. Created to...
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October 29, 2024
TrainingPeaks Acquires indieVelo, Launches TrainingPeaks Virtual
Louisville, Colo. (October 29, 2024) /OUTDOOR SPORTSWIRE/ - TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced the acquisition of virtual cycling platform indieVelo, now known as TrainingPeaks Virtual. The introduction of this solution into the TrainingPeaks ecosystem reinforces the brand’s commitment to providing endurance coaches with...
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October 28, 2024
Gran Fondo World Tour® adds a new event in Spain, Desafio Maestrat by Panama Van
/OUTDOOR SPORTSWIRE/ - Desafio Maestrat by Panama Van has officially joined the Gran Fondo World Tour® 2025 calendar , June 1st, when this epic event kicks off in Benicarló and takes riders through the beautiful, rugged landscapes of Castellón’s interior. Cyclists and gran fondo fans will face challenging roads designed...
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October 28, 2024
Inspirational Ski Documentary Trailblazer to Stream on Amazon Beginning November 1
Park City, Utah - (Oct. 28, 2024) /OUTDOOR SPORTSWIRE/- Jackson Hole-based film company KGB Productions announced today that its latest film, Trailblazer, the celebrated documentary that follows the Olympic journey of American skier Megan McJames, will be available to stream on Amazon Prime beginning Nov. 1. The Amazon Prime announcement...
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October 28, 2024
Mammut taps Matt Kaplan as managing director of North America
WILLISTON, Vermont (Oct. 28, 2024) /OUTDOOR SPORTSWRE/ – Leading performance mountain equipment manufacturer for over 160 years, Mammut welcomes Matt Kaplan as its new Managing Director of North America, effective November 18, 2024. With an extensive track record in management and commercial leadership in the outdoor industry, Kaplan will drive the...
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October 28, 2024
Jackson Hole Mountain Resort Partners With ReFleece To Repurpose Staff Apparel
(TETON VILLAGE, WYO. – OCT. 28, 2024) /OUTDOR SPORTSWIRE/ - Jackson Hole Mountain Resort (JHMR) announced today that it is partnering with leading design and manufacturing company ReFleece to repurpose old staff uniforms and apparel into a line of new retail products. The upcycled products will be available in person...
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October 28, 2024
Nitecore Introduces the EDC23: Compact Powerhouse Flashlight for Everyday Adventures
/OUTDOOR SPORTSWIRE/ - Nitecore, a trusted leader in innovative lighting solutions, proudly announces the release of the EDC23—a robust and ultra-compact flashlight crafted for users who demand both power and portability. Engineered for everyday carry (EDC), the EDC23 combines high output with a streamlined design, making it an essential companion...
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October 28, 2024
Priority Tickets For The 2025 Etape Loch Ness Cycle Sportive Event Go Live
Inverness, Scotland 28th October /OUTDOOR SPORTSWIRE/– The countdown to Scotland’s largest closed-road cycle sportive 2025 is on. The highly anticipated Etape Loch Ness, now in its 11th year, will officially open priority entry on 29th October at 10am, offering cycling enthusiasts an exclusive 48-hour window to secure their spot. With...
