PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 15, 2024
PackTowl unveils spring 2025 Artist Series collection prints, welcomes new artist
SEATTLE, Wash. (July 15, 2024) /OUTDOOR SPORTSWIRE/ - PackTowl®, a leading innovator in outdoor and travel towels, is thrilled to announce the launch of its spring 2025 Personal Towel: Artist Series, the brand’s best-selling, ultra-versatile, and eco-conscious adventure towel. The Artist Series collection will feature three new captivating prints: Desert...
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July 15, 2024
Therm-a-Rest transforms the sleeping bag market with new Boost 650 – launching spring 2025
Seattle, Wash. (July 15, 2024) /OUTDOOR SPORTSWIRE/ - Therm-a-Rest, a pioneer in outdoor comfort and innovation for more than 50 years, redefines backpacking comfort and warmth in spring 2025 with its new sleeping bag, Boost 650™. The innovative new design provides unparalleled warmth, comfort, and versatility in the backcountry -...
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July 15, 2024
Polartec Unveils Sleek New Website with Enhanced B2C Focus, Improved User Experience
Planet Earth, The Universe (July 15, 2024) /OUTDOOR SPORTSWIRE/ - Polartec, a Milliken & Company brand and the premium creator of innovative and more sustainable textile solutions, is pleased to announce the launch of its newly revamped website. Designed to deliver a seamless and engaging browsing experience for all, the...
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July 15, 2024
PEARL iZUMi Announces Daran Godfrey’s promotion to Vice President/General Manager of PEARL iZUMi
Broomfield, Colorado (July 15, 2024) /OUTDOOR SPORTSWIRE/ - PEARL iZUMi, the Colorado-based global leader in cycling apparel and footwear, is pleased to announce the promotion of sales and brand leader Daran Godfrey to Vice President/General Manager, effective immediately. Daran has served as Pearl iZUMi’s Director of US Sales underneath the...
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July 15, 2024
It’s a Spanish Cinderella Story in San Francisco: Los Gallos claim SailGP Season 4 Grand Final title
SAN FRANCISCO, CALIFORNIA /OUTDOOR SPORTSWIRE/ – They say things come in threes, but for Spain it’s four from four, as Los Gallos snatch their first SailGP Championship title, adding to major wins in the Euro 2024 Championship final, the Wimbledon final, and LIV Golf on a Sunday of sport the Spanish...
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July 15, 2024
Wide Open brings comfortable, size-inclusive socks to retailers nationwide
NORTHFIELD, Vt./OUTDOOR SPORTSWIRE/ – Wide Open, the innovative, size-inclusive sock brand launched by the creators of Darn Tough, will debut in 362 retailers this month. Their roster of retail partners includes several multi-door merchants, including REI, Scheel’s, Murdoch’s, Dunham’s Sports, Sun & Ski Sports, and Mast General Store, as well...
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July 15, 2024
VIM & VIGR Launches “Big Brains” Compression Socks with Neurosurgeon, Super Mom Dr. Betsy Grunch
Missoula, Mont. (July 15, 2024)/OUTDOOR SPORTSWIRE/ – VIM & VIGR, maker of stylish and comfortable compression socks for all walks of life, is excited to announce its collaboration with Dr. Betsy Grunch, accomplished neurosurgeon, mother and educator. Co-designed by Dr. Grunch, the limited edition Big Brains socks feature VIM & VIGR’s...
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July 15, 2024
Watauga Group Releases 2024 Outdoor Customer Growth Report
Orlando, FL /OUTDOOR SPORTSWIRE/ – Watauga Group, a leading advertising media agency specializing in the outdoor industry, announced the release of “Surveying the Outdoors: The 2024 Customer Growth Report.” This unique consumer research study delivers an in-depth analysis of the unique attitudes and motivations driving today’s casual and passionate outdoor...
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July 15, 2024
MSR refreshes two beloved tents for spring 2025; introduces all-new Hubba Hubba LT and updates Elixir Tent Series
Seattle, Wash. (July 15, 2024) /OUTDOOR SPORTSWIRE/ – Today, Mountain Safety Research (MSR) announces updates to its tent category for spring 2025 with the all-new Hubba Hubba LT and updates to the Elixir Tent Series. Both tents bring new aesthetics and performance improvements to the Elixir and Hubba families, with...
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July 15, 2024
“Paws & Pedals” Mountain Bike Clinic Offers Skills Training for Riders and Their Dogs
Park City, Utah – July 15, 2024/OUTDOOR SPORTSWIRE/ – For those mountain bikers who love hitting the trail with their canine companion – or who’ve always wanted to do so but weren’t quite sure where to start, a unique new clinic offers the perfect opportunity for riders and their pups to...
