March 5, 2018

The New Primal Launches Revolutionary Whole30® Approved Beef Thins at Natural Products Expo West 2018

Charleston, SC (March 5, 2018) – The New Primal, a pioneer of the healthiest, most responsibly sourced, meat snacks on the planet, is thrilled to announce the launch of the Beef Thin, a savory and snackable jerky with a crunch. A first of its kind in meat snacks, officially arriving...

March 5, 2018

Bridgedale Donates 16,000 Pairs of Socks To The Homeless Community

Markham, Ontario (March 5, 2018) – Bridgedale Outdoor Ltd, a global market leader in the manufacture of performance socks, is donating 16,000 Merino Hiker socks to the nonprofit organization, The Joy of Sox. The Joy of Sox® is based in the Philadelphia area, but the socks will be distributed to...

March 5, 2018

Sherpa Adventure Gear Partners with BoldBrew

MODESTO, CA — March 5, 2018 — Sherpa Adventure Gear — creators of high-quality outdoor and lifestyle apparel and accessories — has partnered with BoldBrew, to manage and execute its public relations and digital media strategy, in order to expand awareness of their heritage brand, quality products and humanitarian endeavors....

March 1, 2018

The Mountain kicks off new “Protect” line

KEENE, N.H. – The animal lovers at The Mountain, the global artwear leader, are launching a fresh, new line designed to support efforts to save global at-risk animals. The Mountain’s Protect line of apparel and accessories features charismatic and alluring illustrations of the world’s most vulnerable, threatened or endangered species....

March 1, 2018

Industrial Revolution Expands Sales Force with New Rep Group

Seattle, WA – March 1, 2018 – Industrial Revolution, the Seattle manufacturer of essential outdoor accessories, has expanded its sales force once again with the addition of a new rep group. Colorado-based Granite Marketing Inc. will represent IR’s wholesale partners in the Rocky Mountains territory, including Wyoming, Utah, Colorado and...

March 1, 2018

Deanne Buck to Lead American Alpine Club’s Board of Directors

Golden, CO (March 1, 2018) — The American Alpine Club (AAC), America’s oldest non-profit organization for climbers, is thrilled to announce Deanne Buck as incoming President of the AAC Board of Directors. Buck joins the AAC as Executive Director at Camber Outdoors, a non-profit organization dedicated to promoting more inclusive,...

March 1, 2018

GU Energy Labs Celebrates 25 Years with Launch of Birthday Cake Energy Gel

Berkeley, Calif. (March 1, 2018) – It all started in a Berkeley, California kitchen in 1993. Just over 25 years ago, Dr. Bill Vaughan formulated the first GU Energy Gel as a more digestible fuel for his daughter, a top ultramarathoner. What he created was a product that enabled athletes...

March 1, 2018

Turtle Fur supports brick-and-mortar specialty retailers through partnership with Locally

Morrisville, VT, (March 1, 2018) – Turtle Fur, the leading headwear and accessories brand in outdoor and snow sports industries for 35 years, announced a new partnership with Locally. Locally, an online store and product locator, is now integrated into turtlefur.com, connecting consumers with Turtle Fur products currently available at...

March 1, 2018

Vintage Electric and Surf Legend Jeff Clark partner to create Signature Series E-Bike

Santa Clara, CA — Vintage Electric is excited to announce a highly exclusive, Jeff Clark collaboration ebike, in association with The Titans of Maverick Surf Contest founder. Only 20 will be produced. Ever! This isn’t the first time we’ve partnered with a legend and built something special. But this collaboration...

February 28, 2018

Accell North America Announces Omnichannel Brand and Digital Leader in Stuart Johnson

Kent, Wash. (February 28, 2018) – Today, Accell North America (ANA) announces Stuart Johnson as its Chief Marketing and Digital Officer (CMO, CDO). This newly created position supports ANA’s recently launched 2018 Consumer-Centric Omnichannel Strategy, offering a new retail partnership opportunity for today’s modernized Independent Bicycle Dealer (IBD). In a...