Stromer is Going Live with its First Online Shop in the Netherlands

April 5, 2024

myStromer AG has set itself the goal of offering customers a high-quality and innovative mobility solution with outstanding riding characteristics with its Speed Pedelecs. With an online shop, the brand is working hand-in-hand with its existing dealer network to offer their customers the additional option of an uncomplicated, modern consumer experience.

Oberwangen, Switzerland (5 April 2024) /OUTDOOR SPORTSWIRE/ – Stromer, pioneer in Swiss e-bike technology, is launching its first online shop in the Netherlands for its premium Speed Pedelec e-bikes.

In view of the increasing significance of digital trade and flexibility in the purchasing process, Stromer has decided to open its own online shop in the EU following a pilot project in the USA. This decision is based on the efforts to offer customers an opportunity for uncomplicated shopping: Simply order a Stromer S-Pedelec with the click of the mouse and then conveniently pick it up from your specialist dealer. With the click-and-collect model, Stromer is offering customers the highest degree of comfort while also expanding the brand’s reach.

Digital consumer experience with local expertise and personal customer contact

For a smooth online shopping experience, Stromer is working closely with the existing dealer network. Customers configure and order a Speed Pedelec and choose a Stromer dealer for the pickup and as a service point. They thus receive the best of both worlds: the simplicity of online ordering combined with personal support by an official dealer. Only accessories such as bags, helmets, batteries, etc. are delivered directly to the customer address.

Co-CEO Tomi Viiala on the new channel: “Digitalization and customer needs are constantly changing, which is why we are also adapting our sales channels. Our retail partners continue to play a key role for our business with this click-and-collect solution, and our online customers benefit from personal contact with the dealer. We expect that with the online shop on our website, our dealer partners will be able to win new customers.”

Over the course of the year, myStromer AG will also go live with online shops in the markets Germany, Belgium, Switzerland, France and Denmark.

Find additional press releases and images in Stromer’s Media Center: https://www.stromerbike.com/en/media-center.

About Stromer

Founded in 2010 and based in Oberwangen, Switzerland, Stromer is shaping the future of mobility with its Speed Pedelecs. myStromer AG produces all of its e-bikes at the Oberwangen site and is the market leader in the Speed Pedelec category (fast e-bikes up to 28 mph). The company employs around 180 people, has three subsidiaries (USA, Netherlands, and Romania) and sells its S-Pedelecs in 25 countries. “Swissness” is Stromer’s promise of quality, design, precision, reliability, and respect for the environment. Since 2021, the Spanish brand Desiknio has enhanced the product range with high-quality urban bikes (up to 20 mph). With its premium e-bikes and accessories, Stromer offers commuters a contemporary mobility solution. This can be confirmed by the 280 million miles traveled on Stromers. Stromer is #HereToChange. For more information visit stromerbike.com.

North American Media Contact

Hayden Carpenter

Press Forward