Superfeet Celebrates Retail Partners with ‘Our Community Retail Award’

May 13, 2021

Rochester, MN-based Terraloco named winner of inaugural honor with donation to Project Legacy

FERNDALE, Wash. (May 13, 2021) Superfeet, the global insole industry leader and innovator known for the essential life-changing shape under every foot, is pleased to announce the finalists and winner of their first Our Community Retail Award. The 100% employee-owned company that’s committed to making a positive difference in people’s lives and giving back to their local community, aims to recognize those same efforts made by the brand’s retail partners with the award.

Superfeet received a tremendous response and numerous nominations for the inaugural Our Community Retail Award and named their finalists for 2021, including: Kelley’s Pace, Whole Earth Provision Co., and Performance Running Outfitters. This year’s grand prize winner, Terraloco, received $5,000 to be split between local marketing support for their store and community giving to their recipient of choice, Project Legacy. To read more about the finalists and some of the non-profit organizations they partner with, head to Superfeet’s blog.

“People are at the heart of everything we do. Superfeet is more than a company, we’re a community. And that community includes our amazing retail partners. The Our Community Retail Award is an opportunity to acknowledge those stores – the owners and staff – who are dedicated to making the world a better place, shining a light on their amazing deeds and showing them some extra love and support,” explains John Rauvola, CEO and President of Superfeet, Inc.

Every year Superfeet donates 1% of annual sales and more than 1,000 volunteer hours to organizations working to shape a healthy future. With financial support through local grants, national partnerships and employee-driven giving, Superfeet’s employee-owners put into action their belief that how they do business is just as important as why they do business. The Our Community Retail Award and the opportunity to celebrate Superfeet’s values working at the local retail level will be back in 2022.

ABOUT SUPERFEET: For more than 40 years, Pacific Northwest-based Superfeet has been creating innovative products featuring the Superfeet® shape, helping millions of people worldwide experience unparalleled comfort, pain relief and performance. Today, through Fitstation by HP and the latest advancements in 3D-printing technology, Superfeet is taking insoles from mass-produced products to personalized, made-for-you solutions. A 100% employee-owned company, Superfeet gives 1% of sales and countless volunteer hours to help others shape a strong foundation for a healthy future. For more, visit