Supply Side, Shipping And SUP Sales Soar But Inventory Low

September 14, 2021

With the pandemic leading to growth in participation in paddlesports, no category has seen more uptick than stand-up paddleboards (SUP), especially inflatables.

But while they require a modicum of balance to use, those in the business are also trying to find their footing dealing with complications in production, distribution and pandemic-related supply and shipping delays at a cross-current with unprecedented demand. SGBMedia