Surf and Lifestyle Apparel Brand Jetty Kicks Off Summer with Ninth Annual HopSauce Festival

June 12, 2024

HopSauce Celebrates Summer, Community Spirit, and Jetty Rock Foundation’s Commitment to Protecting Oceans and Waterways

Manahawkin, NJ, June 12, 2024 /OUTDOOR SPORTSWIRE/ – Jetty, the East Coast surf apparel company with a growing presence in the outdoor and active lifestyle markets, is kicking off summer with its annual HopSauce Festival on Saturday, June 15th. Held each June in Beach Haven, New Jersey, HopSauce is a growing community gathering for anyone who appreciates live music, cold craft beer, and a wide variety of hot sauces.

Set to the soundtrack of an eclectic mix of live and original music, HopSauce has become known as the feel-good gathering that ushers in the summer season on beautiful Long Beach Island. It also celebrates the emerging creative community on this bustling barrier island.

The festival is the largest event of the year for Jetty, the locally based coastal lifestyle apparel brand and Certified B Corp with a legacy of involvement in the Long Beach Island region. In partnership with Beach Haven’s Spice It Up, HopSauce raises funds for Jetty’s nonprofit arm, the Jetty Rock Foundation, which protects oceans and waterways, and supports those who build their lives around them. Since 2003, Jetty and Jetty Rock Foundation have donated over $2.3 million.

“When people think about surfing, they often think about the West Coast and the tropics,” said Jetty co-founder Cory Higgins. “Here in New Jersey, we have this really cool community of businesses, creatives, artists, and yes, surfers, all coming together to celebrate summer and the places we love and want to protect.”

Jetty teamed up with Spice It Up to create a lively and memorable event that keeps locals and the extended community coming back for more. This year’s live music lineup features over five hours of music from new, notable and original artists, over 50+ craft beers to taste from local independent and nationally known breweries, and more hot sauce than should be legal from over 20 spicy sauce purveyors.

“Craft beer festivals are a big part of summer, and always a good time, but it’s the hot sauces that make HopSauce special, gathering the businesses and individuals that are truly the backbone of our communities,” added Higgins. “There’s something unique and especially tenacious about being an East Coast surfer and that spirit is celebrated here every summer with these independent brands and the people who come out to help celebrate, all while giving back to a great cause – our precious waterways.”

Purchase tickets to HopSauce Festival here.

Upcoming Events

  • Jetty Littleneck Jam, an all-kids surf contest to be held on June 30 at 8 AM
  • Jetty Coquina Jam, an all-women’s surf contest on July 21 at 8 AM
  • Jetty Clam Jam, an all-men’s surf content with a rolling window starting September 7
  • Shellabration, an event celebrating our local oyster farmers – Oct 12th
  • Crabbin For a Cause, an end-of-year invite-only sponsor thank you – Oct 16th

About Jetty

Founded in 2003, Jetty was created on a shared love of surf, fishing, art, travel, and music and a desire to draw its own line. Now in its 21st year of business and a certified B Corp, Jetty continues to offer eco-minded, durable apparel that embodies the fickle conditions of Northeast surf and encourages outdoor adventure despite the weather. For more info, visit www.JettyLife.com or follow @thejettylife on Instagram, Facebook, and TikTok.

About Jetty Rock Foundation

Jetty Rock Foundation is an approved 501(c)(3) charitable organization and the nonprofit arm of the Jetty brand. The mission of Jetty Rock Foundation is to protect our oceans and waterways, and support those who build their lives around them. To learn more, please visit www.JettyRockFoundation.org or follow @jettyrockfoundation on Instagram and Facebook.