Sweet Protection Increases Sales Force, Adds Three New Rep Groups to Growing Roster

July 17, 2017

With new representation in the Rocky Mountains, Northwest and Southeast, Sweet expands their reach across North America

Trysil, Norway (July, 17) – The Norwegian-based Sweet Protection, designers of cutting edge whitewater, snowsports, and mountain bike helmets and apparel, has added three new sales teams to their growing roster for the busy summer season. DP and Associates, Tokul Creek Marketing, and independent rep Alex Stratmann will represent Sweet Protection in the Rocky Mountains, Northwest and Southeast regions of the U.S., respectively.

Sweet Protection’s cutting edge helmet design and high quality manufacturing combine to create the finest helmets and apparel choices available. With years of experience representing flagship outdoor and action sports brands, DP and Associates, Tokul Creek, and Alex Stratmann are ideal choices for bringing the voice of Sweet to the retailer.

“We are investing and continuing to grow our North American presence and partnering with experienced representatives in these key territories will allow us to bring top notch support to our retailers while growing our reach,” said Christian Erga, head of marketing for Sweet. “These new team members bring established track records of success and strong knowledge of the outdoor industry within their regions.”

Headquartered in Denver and run by Derek Pappas, DP and Associates will represent Sweet Protection in Colorado, Utah, Wyoming and New Mexico. Joining Line Skis, Full Tilt Boots, Orage and Outdoor Tech on the DP roster, Sweet will be a perfect addition. Derek can be reached at 970-390-3815 or derekpappas@me.com.

“I am so stoked to be working with a brand that leads in innovation, safety and style in the helmet market. I’m even more stoked to be working with such incredible to team here in the US but also aboard,” said Pappas. “I look forward to raising the awareness of the brand and working with specialty retailers here in the Rockies.”

Based in Seattle, Tokul Creek Marketing will oversee sales in the states of Washington, Oregon, Alaska, Idaho and Montana. Founded by agency principal Paul Dukich in 1997, Tokul Creek only represents high-quality outdoor and lifestyle brands. Team members are based in Washington and Montana. Tokul Creek Marketing can be reached at (206) 420-4903 or at pauldukich@tokulcreekmarketing.com.

Alex Stratmann, based in Roanoke, VA, will service dealers in the southeastern states of West Virginia, Virginia, North Carolina South Carolina, Tennessee, Georgia, Florida, Alabama and Kentucky. As an avid skier and paddler, Stratmann has spent years building important relationships through out the outdoor industry. Stratmann has worked with outdoor brands like Nordica, Adidas Outdoor, and Mountainsmith. He can be reached at 304-646-5440 or at stratmann.alex@gmail.com.

About Sweet Protection

Based out of the small village of Trysil, in the midst of the Norwegian wilderness and close to the mountains, the Sweet Protection crew has been developing helmets, protection gear and technical clothing since 2000. The multi-award winning team of designers, skilled technicians and amazing team of riders have pushed the envelope of what’s possible with functional equipment.