Sweet Protection Signs Deal To Outfit
America’s Top Ski and Snowboard Instructors

September 9, 2025

Industry Leaders Are Now Official Providers of Helmets and Eyewear for PSIA-AASI Members

September 9, 2025 /OUTDOOR SPORTSWIRE/ – Sweet Protection, the industry leader in high-performance helmets, eyewear, body protection, and technical apparel, announced today that it has signed a two-year partnership with the Professional Ski Instructors of America – American Association of Snowboard Instructors (PSIA-AASI), making Sweet Protection an official gear supplier for the most influential and prominent ski and snowboard instructors in the United States.

Founded in 1961 with U.S. headquarters based in Denver, the PSIA-AASA is a membership-driven, nonprofit organization that supports snowsports instructors through education, certification, and community engagement. The organization works with more than 300 schools, 50 corporate partners and 40 international peer organizations, and boasts more than 34,000 individual members worldwide.

The new partnership will not only elevate Sweet Protection’s brand awareness across the United States, but also gives PSIA-AASI members the opportunity to experience the benefits of the brand’s high-performance equipment, including the company’s acclaimed 2Vi® Mips helmet technology and vision-enhancing RIG® lenses found in the company’s award-winning goggles and sunglasses.

“Sweet Protection is proud to help equip PSIA-AASI members with the best helmets, goggles, and protection available today,” said Jon Jay, North American Brand Manager for Sweet Protection. “America’s ski and snowboard instructors serve as critical ambassadors for those new to the culture, as well as the more experienced skiers and riders seeking improvement at every level. It’s important to keep their heads and backs protected and their vision clear in all conditions.”

Sweet Protection announced today that it has signed a two-year partnership with the Professional Ski Instructors of America – American Association of Snowboard Instructors (PSIA-AASI), making Sweet Protection an official gear supplier for the most influential and prominent ski and snowboard instructors in the United States.

Founded in the Norwegian mountain village of Trysil in 2000, Sweet Protection combines industry-leading innovation with the finest craftsmanship to create the most advanced helmets, goggles, and technical apparel for skiers, snowboarders, cyclists, and paddlers all over the world. The brand is celebrating 25 years of making superior protection equipment in November of this year.

“Partnering with Sweet Protection allows us to support our members with top-tier helmets and protective gear that match the professionalism and passion they bring to the mountain every day,” said CJ Lambrecht, Head of Official Supplier Program for PSIA-AASI. “Together, we’re advancing safety, performance, and the future of snowsports instruction.”

PSIA-AASI Members can learn more about Sweet Protection and the partnership in the Member Portal at thesnowpros.org

About Sweet Protection

Sweet Protection combines industry-leading innovation with the finest craftsmanship to create the most advanced helmets, goggles, and technical apparel for ski/snowboard, bike, and paddle sports. The company was founded in 2000 by a tight-knit group of skiers, snowboarders, paddlers, and cyclists in Trysil, a mountain village in Østerdalen, Norway. Since the beginning, the brand has pursued a single goal: to keep athletes safe and inspire them to push their limits. Sweet Protection equips competitors at every level—from World Cup ski racers and Tour de France stage winners to winners of the world’s most decorated gravel races and downhill world champions in mountain biking—as well as weekend warriors. More information: www.sweetprotection.com

Media contacts – Meteorite PR | Eric Henderson | ehenderson@MeteoritePR.com.