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Merino
Why Wigwam, Why Now
Sheboygan, WI. (October 23, 2018) – Wigwam Mills Inc., has launched the Why Wigwam, Why Now informational campaign to introduce new consumers, and remind those who have long been familiar with the 114-year-old brand. The…
ArchiTec Launches NZ Collection
San Francisco, CA — The highly anticipated second release, The NZ Collection, from the adventure travel focused brand ArchiTec launched officially on October 8th. Every ArchiTec collection is inspired by a place in time, with…
Ridge Merino Launches Fall 2018 Collection & New Aspect Series
Mammoth Lakes, CA – (October 10, 2018) – Ridge Merino®, makers of outstanding merino wool clothing at an exceptional price, announced the launch of its 2018 Fall Collection. The new line features the Aspect Merino…
ArchiTec signs SIMBOL Communications as PR Agency of Record
San Francisco, CA — The highly regarded men’s apparel brand ArchiTec, founded in part by notable designer Justin Seale, has hired Park City-based SIMBOL Communications as their public relations agency of record. ArchiTec is an…
Smartwool Announces New European Sales Agency
STEAMBOAT SPRINGS, Colorado, USA (6 July 2018) — Smartwool, a global active lifestyle Merino apparel company is excited to announce its new European sales agency, Elements, based in Benelux. The partnership is effective immediately. The…
Black Diamond Equipment® Innovates With Leading Ingredient Brands and New Technologies for Spring 2019 Apparel Collection
SALT LAKE CITY, June 15, 2018 – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, and Green Theme International (GTI), a revolutionary PFC-free DWR that permanently bonds finishes to fibers…
Ridge Merino Launches Summer 2018 Collection
Mammoth Lakes, CA (June 12, 2018) – Ridge Merino® today announced the arrival of its 2018 Summer Collection, featuring a greater selection of styles, colors and sizes for men and women. Several Ridge summer products…
Smartwool Opens Its First Canadian Store in Banff
Steamboat Springs, CO – March 26, 2018 – Smartwool, one of the outdoor industry’s strongest brands, opens its first Canadian retail location today in the iconic mountain town of Banff, Alberta. A first of its…
Smartwool Pairs Up with JAM Collective
Steamboat Springs, CO and San Francisco – December 20, 2017 – Smartwool, one of the outdoor industry’s strongest brands, has named JAM Collective as its public relations agency of record. JAM Collective is a versatile…
Bridgedale Donates More Than 5,000 Socks To Help People Affected By Homeless This Winter Season
Markham, Ontario (December 18, 2017) – Bridgedale Outdoor Ltd, a global market leader in the manufacture of performance socks, has donated 5,300 Merino Hiker socks to the nonprofit organization Knock Knock, Give a Sock (KKGS).…
