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Smartwool Announces International Leadership Changes
Steamboat Springs, Colo. – January 23, 2020 – Today, Smartwool announced it has promoted Corey Stecker to International General Manager and Dariusz Boniecki to Director of Sales and Marketing for Europe, the Middle East and…
Smartwool Elevates Commitment to Sustainability
Steamboat Springs, Colo. – Today, Smartwool announced it has appointed Robin Hall to the newly created role of director of sustainability. The appointment elevates the brand’s commitment to environmentally responsible business practices and being a…
Smartwool’s Socktober Campaign Returns in Support of Advocacy Partners
Steamboat Springs, CO – October 2, 2019 – Smartwool is supporting its advocacy partners throughout the month of October by donating $5, up from $1 last year, for every pair of socks sold on smartwool.com to…
Smartwool and Ultra Runner Rob Krar Partner with Strava to Launch a 100-Mile Running Challenge in April
Steamboat Springs, CO – April 2, 2019 – Smartwool and professional ultra runner Rob Krar are teaming up with Strava to celebrate the new Smartwool X Rob Krar PhD® Pro Endurance socks. During the month…
New Partnership with The Nature Conservancy Kicks Off Smartwool Advocacy in Action Month
Steamboat Springs, CO – July 18, 2018– Smartwool has designated July its official Advocacy in Action month, designed to motivate and encourage employee engagement in the industry and around their communities. The Advocacy in Action…
Smartwool Names New Chief Financial Officer
Steamboat Springs, CO – July 10, 2018 – Smartwool, a global active lifestyle Merino apparel company, announced today the internal promotion of Sarah Mallicote as the company’s new Chief Financial Officer. Mallicote’s promotion is effective…
Smartwool Announces New European Sales Agency
STEAMBOAT SPRINGS, Colorado, USA (6 July 2018) — Smartwool, a global active lifestyle Merino apparel company is excited to announce its new European sales agency, Elements, based in Benelux. The partnership is effective immediately. The…
Smartwool Opens Its First Canadian Store in Banff
Steamboat Springs, CO – March 26, 2018 – Smartwool, one of the outdoor industry’s strongest brands, opens its first Canadian retail location today in the iconic mountain town of Banff, Alberta. A first of its…
NDSS Athlete Team to Run 250+ Miles For Down Syndrome Advocacy
WASHINGTON – The National Down Syndrome Society (NDSS), the leading human rights organization for all individuals with Down syndrome, proudly announces its official Athlete Team and Run Route for the Run for 3.21, a 250+…
Smartwool Pairs Up with JAM Collective
Steamboat Springs, CO and San Francisco – December 20, 2017 – Smartwool, one of the outdoor industry’s strongest brands, has named JAM Collective as its public relations agency of record. JAM Collective is a versatile…
