snow
POC Wins Series of ISPO Awards for New Technology and Safety
POC, which has built a reputation on safety, innovation and design, has won three ISPO awards for products and technology from its new 2020/21 snow collection. Starting with an ISPO ‘Gold winner’ award for a brand…
Black Diamond and Utah Avalanche Center Celebrate 26 Years of Snow Safety Together
SALT LAKE CITY, August 21, 2019 – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, is hosting the 26th annual fundraising party for the Utah Avalanche Center (UAC), scheduled for…
World number one skier, Mikaela Shiffrin, joins adidas
Herzogenaurach, Germany 13th August 2019: The number one Alpine skier in the world, Mikaela Shiffrin, joins adidas in a multi-year partnership that will centre around her training regime and inspiring the next generation of creators. The 24-year-old…
mountainFLOW eco-wax selects Meteorite PR as Agency of Record
Carbondale, CO ( July 31, 2019 ) – mountainFLOW eco-wax, the leader in plant-based ski wax, has partnered with MeteoritePR to lead Global communication efforts. Together as skiers, wood-choppers, double daffy-ers, mountain bikers, skin track…
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MSR® Debuts New Paragon™ Snowshoe Binding for Ultralight Comfort and Safety in the Backcountry
SEATTLE, Wash. (January 22, 2018) — Seattle-based Mountain Safety Research® (MSR®), the world’s leading snowshoe manufacturer, introduces the Paragon™ Binding, the world’s first single-strap mesh snowshoe binding delivering the pinnacle of simplicity, security, durability, and…
Crescent Moon Launches New Eva V2 Snowshoe, Spiked For El Niño Winter Adventures
Boulder, CO (October 29, 2018) – The new Crescent Moon Eva V2 Snowshoe was designed for every snowy winter outing from your backdoor, whether in the city or the mountains, blurring the line between traditional…
SIA Hires Meteorite PR as Public Relations Agency of Record
Park City, Utah (September 11, 2018) — Effective today, Meteorite PR has partnered with Snowsports Industries America (SIA) to be their public relations agency of record, overseeing all PR efforts for the industry trade association.…
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DÆHLIE Teams Up with Verde Brand Communications for Integrated Media Relations
BROOMFIELD, Colo. (September 7, 2018) – DÆHLIE, the #1 active Nordic apparel company in Scandinavia, is joining forces with Verde Brand Communications as its agency of record for integrated media relations & brand communications. Verde…
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Snowsports Industries America (SIA) Announces Inaugural Trade Mission to China September 16-19, 2018
Park City, UT (June 28, 2018): Snowsports Industries America (SIA), the non-profit trade association for the winter sports industry, announces the inaugural SIA trade mission to China, September 16-19, 2018. It is estimated that the…
How Grom Are You? Teton Gravity Research Drops a Fifteen Week Program to Identify the Best Groms on the Planet
JACKSON, Wyo. (March 21, 2018) The annual contest held by Teton Gravity Research (TGR), the cutting edge adventure and action sports media brand, is open for entry for all skiers and snowboarders under the age…
