Tailwind Nutrition Launches ‘Fuel (Your) Further’

February 19, 2026

A community-powered campaign to support personal endurance goals

Durango, CO (February 19, 2026) /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete nutrition products, today announced the launch of Fuel (Your) Further, a new community-powered campaign designed to celebrate athletes’ personal goals – no podiums or official races required.

Tailwind Nutrition powers some of the top athletes in the world, including trail running legend Courtney Dauwalter, as well as former World Champion and 2025 UCI Mountain Bike World Cup overall winner Christopher Blevins. However, this campaign is not about chasing records and race wins.

“Fuel (Your) Further isn’t about winning,” said Jeff Vierling, Founder and CEO of Tailwind Nutrition. “It’s about showing up for what matters to you. We’ve always believed proper fueling unlocks the potential inside all of us. Not just on race day, but in everyday training and personal challenges. This campaign is about honoring those journeys and helping people go further in ways that are authentic to them.”

Built on the belief that “further” means something different for everyone, Fuel (Your) Further encourages athletes to define their own version of progress. Whether completing a first long run, pushing deeper into the mountains, or committing to a personal endurance challenge, the campaign supports efforts rooted in consistency, intention, and forward momentum.

The three selected winners will be fueled from June through October 2026, receiving:

• $1,000 cash support
• Tailwind merchandise
• Six months of Tailwind Nutrition products, including Endurance Fuel, High Carb Fuel, Rapid Hydration, and Recovery Mix

How to Get Involved

Applications open up on February 19th, 2026 and close on March 19, 2026 at 11:59 PM MST. Applicants must submit:

• A short video sharing what they are fueling for
• Why Tailwind Nutrition fits into their goal
• What “further” means to them

All challenges must involve either running, cycling, or hiking in some way and be recorded on Strava to track efforts and progress. Selected applicants will be taking on challenges that reflect a personal goal – one that motivates them to push, go, or explore further.

Applicants cannot be an existing Tailwind athlete or have any other nutrition sponsor.

Every individual who submits an entry will receive a Tailwind discount code as a thank you for participating.

Selection and Support

A judging committee of Tailwind staff and athletes will select three individuals whose stories and goals best embody the spirit of the campaign.

Through the campaign, Tailwind will share each participant’s real, trackable progress, highlighting the commitment and personal meaning behind every mile.

“This is about fueling personal goals,” added Vierling. “When people are supported, nutritionally and emotionally, they are capable of more than they think. Fuel (Your) Further is our way of standing behind that belief.”

For more information about Tailwind Nutrition, its products, and where to apply please visit https://tailwindnutrition.com/pages/fuel-your-further.

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About Tailwind Nutrition:

Founded in 2012, Tailwind Nutrition manufactures all-natural sports nutrition products that are free of GMOs, dairy, soy, and gluten, are easy to digest, and support an athlete’s fueling and recovery needs during exercise. Tailwind is developed in Durango, Colorado—backed by science and tested daily worldwide. Tailwind’s specially formulated drink mixes help athletes perform at their highest level by offering complete nutrition and hydration without the worry of food allergies or sensitivities.

Press Contact:

Noura Al-Rajhi
Tailwind@OutsidePR.com