Taste-test Approved: Darby Communications and Tippins Foods Announce Partnership
August 17, 2023
NC-based agency to lead new camping meals brand’s media relations
August, 2023/ Pittsburgh, PA/OUTDOOR SPORTSWIRE/ – Tippins Foods, a Pittsburgh-based brand dedicated to crafting the next generation of camping meals, proudly announces its partnership with Asheville-based Darby Communications, a PR and digital marketing agency specializing in the outdoors, active lifestyle, and fishing markets. Effective immediately, Darby Communications will serve as Tippins Foods’ agency of record, working together to proactively amplify product and brand awareness in the camping, backpacking, and broader outdoor industry through targeted PR and media relations.
Tippins Foods was founded in 2021 by William Tippins with the mission to create a meal that takes you further along the trail. The brand recently debuted four new meal packages (Out-Paks) that take the hassle of meal planning out of any adventurer’s to-do list. Out-Paks include a freeze-dried main dish, two side dishes, snacks, an electrolyte pack, a coffee pack, and condiments. All freeze-dried nutrition is cooked and freeze-dried in the brand’s PA-based kitchen and the contents come in a recyclable, biodegradable, and waterproof package.
“We are excited to partner with Darby Communications and share with the outdoor industry just how simple and nutritious meal preparation can be for camping and backpacking adventures,” shared William Tippins, founder and CEO of Tippins Foods. “With the right amount of creativity, innovation, sustainability, and taste, we know our products will satisfy the taste buds of outdoor journalists all over the country.”
Darby Communications will work to expand awareness of Tippins Foods, sharing the brand’s camping meals with media and seeking out opportunities for interviews, brand partnerships, and events.
“From our first conversation with the Tippins Foods crew, we knew they were onto something new and exciting in the backpacking food category,” states agency President, Angie Robinson. “The creativity and thoughtfulness that goes into the curation of each Out-Pak is something we know the outdoor industry is going to be fired up about and their commitment to sustainability aligns with our ethos here at Darby Communications. We look forward to helping this start-up grow and thrive!”
For more information on Tippins Foods or to request a PR sample for taste-testing, contact Mindy Smith at email@example.com.
About Tippins Foods
Founded in 2021 by biochemist and brewer William Tippins, PA-based Tippins Foods offers camping meals for camping, backpacking, and other outdoor adventures. Tippins Foods ensures each Out-Pak offers a variety of nutrition including made-from-scratch, freeze-dried meals and locally-sourced snacks to fuel you further along the trail. Learn more at www.tippinsfoods.com and follow on Instagram @tippinsfoods.
About Darby Communications
Darby Communications is a full-service PR & digital marketing agency serving the outdoor, active lifestyle, fishing, and craft food and beverage industries through impactful media placement, digital advertising, email marketing, social media management, and content writing. Headquartered in Asheville, NC, Darby Communications takes a team approach to everything it does for clients and has worked with many respected companies within its industries. Learn more at www.darbycommunications.com or follow on social @darbycomm.