The Best of the Best: Outdoor Sportswire Announces Its Most Popular Press Releases of 2025

December 30, 2025

Heritage BMX Returns, Women-Owned Brands, and Innovative Gear Dominate Year's Most-Read News

December 30, 2025 – San Diego, Calif. /OUTDOOR SPORTSWIRE/ As we look ahead to 2026, Outdoor Sportswire has compiled a list of its most viewed press releases over the past year. Outdoor Sportswire’s top press releases of 2025 included Huffy’s professional-grade BMX frame launch, women’s sports brand ownership changes, retail expansions, innovative outdoor audio technology, brand partnerships, and corporate growth announcements spanning hunting, fishing, outdoor recreation, and adventure sports. The most popular press release attracted more than 3,260 opens.

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MOST VIEWED OUTDOOR SPORTSWIRE PRESS RELEASES

Huffy – Huffy Unveils Sledgehammer Pro BMX Frame: Built by Riders, for Riders – Huffy unveiled the Sledgehammer BMX Freestyle Frame, the brand’s first professional-grade BMX frame since the 1990s, developed over two years with input from Olympic athlete Nick Bruce and featuring 100% 4130 chromoly construction designed to eliminate gussets while maintaining strength and minimizing weight. MORE

Oiselle – Women’s Running Brand Oiselle Announces New Ownership – Oiselle announced it has become a woman-owned company following a majority investment from longtime proponent and runner Margo Cramer, marking a significant milestone after CEO Arielle Knutson’s leadership since October 2023 resulted in double-digit percentage growth in both wholesale and overall revenue. MORE

Molly’s Place – Molly’s Place Announces Expansion To Easton, MD with Elevated Retail Experience – Molly’s Place Sporting Goods announced the opening of its second location in Easton, Maryland, a 7,400-square-foot store featuring an exclusive KUIU partnership, Benelli Heritage Wall with nearly 100 firearms, and expanded offerings in hunting, fishing, and outdoor gear scheduled to open in August. MORE

Turtlebox Audio – Turtlebox Audio Unveils “Ranger,” the Ultimate Portable Outdoor Speaker – Turtlebox Audio launched the Ranger, its most portable speaker featuring best-in-class audio quality, Bluetooth 5.4 technology, IP67 waterproof rating, 12+ hours of battery life, and Party Mode technology enabling wireless linking of 100+ speakers, all in a rugged 2.4-pound package. MORE

Elan Skis – Elan Skis Hits the Road with Glen Plake’s Down Home Tour – Elan Skis partnered with legendary skier Glen Plake for the Down Home Tour, bringing the brand’s heritage and performance directly to ski communities across North America through grassroots events, demos, and authentic connections with skiers. MORE

Garmin – Garmin announces feature updates for select smartwatches and cycling computers – Garmin announced new software and feature updates for select smartwatches including Venu X1, vívoactive 6, fēnix 8, Forerunner 570 and Forerunner 970, as well as Edge cycling computers, introducing health status monitoring, smart fueling alerts, and enhanced training capabilities. MORE

Royal Enfield x VALLON – Royal Enfield x VALLON Launch Exclusive Classic Edition Moto Aviators – Royal Enfield partnered with VALLON Eyewear to launch the Classic Edition Moto Aviators, a limited-edition collection of premium sunglasses designed specifically for motorcycle enthusiasts, combining vintage aesthetics with modern performance and protection. MORE

Vasque – Vasque Strengthens its Marketing Team with New Leadership and Two Brand New Positions – Vasque announced the expansion of its marketing team with new leadership appointments and two newly created positions, reinforcing the outdoor footwear brand’s commitment to growth and enhanced customer engagement as it enters its next chapter. MORE

SCUBAPRO – SCUBAPRO Introduces the Hydros Pro 2 BCD – SCUBAPRO launched the Hydros Pro 2 BCD, the next evolution of its innovative modular buoyancy compensator featuring enhanced comfort, improved weight integration, upgraded materials, and customizable configuration options designed for divers seeking versatility and performance. MORE

Peak Design – Peak Design’s Roller Pro Is The Future Of Luggage Design – Peak Design unveiled the Roller Pro, a revolutionary carry-on luggage featuring patent-pending expansion technology, weatherproof construction, intuitive organization systems, and premium materials designed for photographers, creatives, and modern travelers demanding maximum functionality. MORE

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Outdoor Sportswire is the only press release distribution service specifically for the outdoor sports industries. For more information visit www.outdoorsportswire.com.