Vasque Strengthens its Marketing Team with New Leadership and Two Brand New Positions

August 29, 2019

Red Wing, MN – August 29, 2019 – Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to announce major growth within its marketing department and the addition of two new positions to the team. Rounding out Vasque’s marketing team are the roles of Community Management Specialist and Marketing Coordinator.

Leading marketing efforts is Joe Peters, who was recently promoted to Marketing Director. Joe has experience with both the retailer and brand side of business, with roles within merchandising at Target Corp., and category management at Abbott Laboratories, before ultimately landing at Red Wing Shoe company eight years ago. At Red Wing Shoe company, Joe has worked in demand planning, sales and various roles within marketing at Vasque.

“The opportunity at Vasque is so inspiring. Working for an iconic 55-year-old, home-grown brand as part of an almost 115-year-old company, gives Vasque the ability to leverage the durability and respect that comes with decades of making world-class footwear in the outdoors,” said Peters. “We’re driven to ensure that we can pass Vasque along to the next generation with pride in the work we’ve done, ensuring we’re consistently doing the right thing, leading with respect and caring for the people we’re making the footwear for.”

Shannon Wadsworth joined the marketing team in July as Marketing Coordinator. With six years as a specialty account rep and consumer specialist at Vasque, Shannon brings a track-record of strong brand knowledge, multi-tasking and relationship-building experience. Shannon says she is most inspired by Vasque’s commitment to passion, people and integrity. Outside of work she enjoys spending time in the garden and with her friends and family outdoors

Kim Lyons will join the team as the community management specialist at the end of August. With 13 years of experience as a non-profit fundraiser and marketer. Most recently, Kim served as Director of Development & Marketing at the American Hiking Society, where she often collaborated with Vasque. According to Kim, she is inspired by Vasque’s dedication to protecting access to trails and investing in non-profits that work to ensure access to the outdoors. Outside of the office, Kim is passionate about hiking with her family and working to make sure her two boys love and respect the outdoors.

“These new roles in the marketing department are an absolutely pivotal piece of our ongoing brand transformation,” said Allison Gettings, vice president at Vasque. “This team is our primary touchpoint with the larger Vasque community. And I believe our biggest opportunity today is to reconnect with the good people who are wearing our products, making sure we are meeting their needs and letting them know we are here for them beyond the transaction.”


ABOUT Vasque

Vasque Footwear has delivered trail footwear since 1964. With over 50 years of trail footwear innovation, our dedication to on-the-trail performance excellence has never been stronger. Our men’s, women’s and kids’ hiking boots and backpacking boots deliver trusted miles on any trail, in any condition, around the world.

We design and produce trail footwear with a single-minded purpose. Every technical innovation and breakthrough starts with elevating your experience on the trail. The foundation, of being honest, original and true to who you are and your customers is what keeps millions of people coming back to Vasque.

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