The Conservation Alliance Welcomes the Public Lands Fund as its Newest Pinnacle Member

October 13, 2021

BEND, Ore. (October 13, 2021) /OUTDOOR SPORTSWIRE/ –  The Public Lands Fund, a program of The DICK’S Sporting Goods Foundation, joins The Conservation Alliance as its newest Pinnacle member.

As a Pinnacle member of The Conservation Alliance, the Public Lands Fund contributes $100,000 annually into the Alliance’s conservation funding program. The Conservation Alliance has an impeccable track record of vetting grant proposals and funding successful projects that protect wild places. Pinnacle members rely on The Conservation Alliance as their vehicle for funding the protection of North America’s wild places. With one annual contribution, Pinnacle members are investing in 50 projects that are carefully selected based on political viability, biological diversity, the organization’s history of success, and the benefits to people and wildlife. This investment into public lands protection not only increases outdoor recreation opportunities, but also provides natural climate change solutions through carbon sequestration and avoided conversion.

Public Lands, a new specialty outdoor retail concept recently launched its first store in  Cranberry Township, Pennsylvania. A second store will open in Polaris, Ohio, in October 2021. The stores will focus on customer engagement through a retail experience that centers the connections between people, gear, and the outdoors. Also a member of 1% for the Planet, Public Lands will be donating 1% of all sales to the Public Lands Fund, which supports national and local nonprofit partners like Conservation Alliance that protect new lands, improve existing lands, break down the barriers of access to outdoor experiences and improve inclusion and equity in the outdoors. Learn more about the Public Lands Fund at www.publiclandsfund.org.

“When we launched Public Lands we did so with the purpose of celebrating and protecting our public lands for all,” said Todd Spaletto, President of Public Lands. “Working with The Conservation Alliance through the Public Lands Fund is a critically important part of our efforts to ensure that our public lands and cherished outdoor spaces are available and preserved for all. We’re excited that the Public Lands Fund will not only be supporting the efforts of The Conversation Alliance but also local partners around our stores and other organizations that have similar missions and goals.” 

“It is great to see a major retailer build conservation, public lands education, and advocacy into the bedrock of their stores. Public Lands President Todd Spaletto has been a longtime conservation advocate and supporter of The Conservation Alliance during his time at The North Face and Wolverine Worldwide. We’re excited to see what Public Lands will become under his leadership,” said Brady Robinson, Executive Director at The Conservation Alliance.

About The Conservation Alliance

The Conservation Alliance is an organization of like-minded businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where people and wildlife thrive. Alliance grant funding has played a key role in protecting rivers, wildlands, and climbing areas throughout North America. Since its inception in 1989, The Conservation Alliance has contributed more than $24 million to help protect more than 73 million acres of wildlands and 3,576 miles of rivers, stop or remove 35 dams, designate five marine reserves, and establish 18 climbing areas. For complete information about The Conservation Alliance, visit www.conservationalliance.com.

About The Public Lands Fund

The Public Lands Fund is a program of The DICK’S Sporting Goods Foundation, a tax exempt 501(c)(3) charity. The mission of the Public Lands Fund is to support efforts that protect new lands, improve existing lands, break down the barriers of access to outdoor experiences and to improve inclusion and equity in the outdoors. For more information visit publiclandsfund.org

About Public Lands

Public Lands seeks to celebrate and protect public lands for all. With retail locations designed to inspire and fuel a need to get outside, Public Lands is dedicated to providing products and experiences to any and all explorers in an effort to grow the number of people who love and seek to protect our public lands. For more information, visit www.publiclands.com.

Media contact:

The Conservation Alliance
Alli Hartz