Join
×

The Outdoor Market Is Missing Out on Hundreds of Millions of Dollars Worth of Business With Women: Here’s Why

July 31, 2021

There are hundreds of millions of dollars worth of business being left on the table from women buyers, so whoever is not appealing that customer base is missing a huge opportunity. Getting more women outdoor footwear consumers is simple – make women’s-specific shoes and make them cute. Those are the two keys. FN