The Winter Adventure Safety Festival Returns For 2021
November 11, 2021
The virtual even hosted by Mammut and the Lady Alliance will bring winter safety, avalanche education and inclusivity to the forefront
WILLISTON, Vt. (November 11, 2021) – Mammut, the premium outdoors and mountain safety brand born in Switzerland, is honored to partner with The Lady Alliance for its fourth celebration event for safety in the outdoors. The latest Adventure Safety Festival takes place on December 2 and will consist of a two hour, prerecorded online experience that focuses on winter safety. For the event, women+ and allies in the United States and Canada can tune in to learn from mountain guides, professional skiers, and other leaders in the industry as they discuss necessary skills, avalanche safety and risk assessment in the backcountry.
“Mammut is deeply committed to empowering all athletes to enjoy the outdoors and to reducing barriers to participation in these outdoor spaces. Through our continued partnership with The Lady Alliance, we strive to create an accessible space where we can all learn and grow together,” said Nora Fierman, marketing and CSR account manager at Mammut. “This year’s event will really focus on risk assessment in the backcountry, which will drive meaningful conversations around the human factor and what it means to be a woman in the outdoors. We’re thrilled to see the event come to life.”
The Lady Alliance is a women’s empowerment community dedicated to building confidence and community through adventure. The Lady Alliance offers online festivals and outdoor events that connect adventurers of every caliber through education and outdoor activity. Mammut, as an outdoor and safety-based brand with centuries of expertise in climb, hike, ski, camp and travel, is perfectly positioned to partner with The Lady Alliance in order to bring more accessibility and inclusivity to the mountains.
This event is the fourth installment of the Winter Adventure Safety Tour hosted by Mammut and The Lady Alliance. Last winter, the festival focused on beacon training, snow science and preparation and packing, while this year’s hones in on risk assessment and the human factor. Viewers can watch both this year’s and last year’s festivals from December 2-9 on The Lady Alliance TV. This event’s special guest host is Indigenous Women Outdoor Canada and the event is free for everyone to experience.
“The Lady Alliance focuses on education to help build confidence and community through adventure. We partner with brands that align with our values. Thanks to Mammut, this event is a win-win,” said The Lady Alliance Founder, Kieren Britton. “The event itself is free, making it accessible for everyone to enjoy, our community receives education from some of the best in the industry, and we are helping amplify incredible leaders such as Indigenous Women Outdoors Canada! Everyone can grow together!”
Interested parties can visit https://tv.theladyalliance.com/ to RSVP to the Mammut x The Lady Alliance virtual event, which will go live on Thursday December 2nd.
For more information on Mammut: https://us.mammut.com/
For more information on The Lady Alliance: https://tv.theladyalliance.com/
Media inquiries: Erin Wyer, Erin@OutsidePR.com
About Mammut: Founded in 1862 and based in Seon, Switzerland, with U.S. Offices in Williston, Vermont, and Denver, Colorado, Mammut is a global leader in the manufacturing of technical outdoor equipment, apparel, and footwear. From high altitude mountaineering to outdoor lifestyle, Mammut designs their products with over 150 years of experience in conquering the most prolific peaks in the world. The result is a brand capable of bringing unparalleled equipment to market, enabling consumers to reach unimaginable heights.
About The Lady Alliance: The Lady Alliance is a community of women whose mission is to build confidence and community through adventure. Already connecting over 50,000 women, The Lady Alliance is bridging the gap between mental wellness and adventure for ladies everywhere. By encouraging and educating ladies through adventure – no matter their age, size, skill, or fitness level – The Lady Alliance is inspiring women all over North America – and the world – who may otherwise feel intimidated to try something new. Offering our women+: online courses focusing on mental and emotional wellness, virtual and local events, The Lady Alliance aims to provide a fun, affordable way to meet like-minded women, improve mental wellness and seek adventure.