New OSMOS line from legendary cycling brand marks return to category after six-year hiatus
Rancho Santa Margarita, California (March 5, 2019) – TIME Sport, the iconic French cycling brand, is proud to announce the return of TIME cycling shoes with the launch of their new OSMOS line of performance road shoes. The three new models cover everyone from enthusiasts to top-end racers and offer a perfect complement to TIME’s renowned road pedals.
All of the OSMOS shoes were designed and created in the sport-shoe Mecca of Montebelluna Italy, long considered the the center for the world’s best sport shoes. The full line of OSMOS shoes is available now online and at select TIME dealers.
Since the beginning of TIME, the brand’s longstanding mission has been to offer products that combine comfort and performance for the modern cyclist. For many of those years that included some of the winningest cycling shoes ever. And after a six-year absence from the shoe market TIME is back with their long-awaited OSMOS line, researched and designed in our development center in Italy. The TIME OSMOS 15, 12 and 10, combined with our pedals, provide the best combination of comfort, support and stiffness for maximum pedaling efficiency.
The ideal cycling shoe is adapted to the human body. Thus, TIME developed the last, the inner sole, the materials, and the technologies for the very specific movement of pedaling. The results yielded the most comfortable and performance-oriented footwear in the TIME’s storied history – a history that includes countless professional wins including the Tour de France, Giro, World Championships, etc., and names like Greg Lemond, Miguel Indurain, Thomas Voeckler and so many more.
“Our return to the shoe market is incredibly exciting for all of us at TIME, and we’re confident long-time fans of the brand and plenty of newcomers will be thrilled with the products,” says Ryan Green, Global Brand Manager at TIME Sport. “Our decades of history, especially in the critical touchpoint of the shoe/pedal interface, has given us unequaled knowledge and expertise in how to optimize power transfer at the source. And regardless of what pedals you use, the OSMOS line will optimize that power transfer while keeping your feet well supported and comfortable, no matter your level of riding or how long you go.”
Please let us know if you’re interested in trying these shoes out for yourself: Limited samples are available now, and more will be soon.
Also, please feel free to check out the following links for images and video on these exciting new shoes – use them as needed for your editorial purposes:
- Product Video: https://www.dropbox.com/sh/ob77dn2c2qerx4z/AAAR87LuXBSE5m_zB–FC1oJa?dl=0
- Product Images: https://www.dropbox.com/sh/lux79rlob09wj2w/AAAdkOrsmdQfP_1QBO7eAj0_a?dl=0
- Lifestyle Images:
About TIME: Over the past 30 years, TIME Sport has garnered a reputation of innovation and excellence throughout the cycling world. Founded in the Rhône Alps region of France by Roland Cattin, TIME Sport began with the patent of the industry’s first biomechanical clipless pedal before moving onto the manufacturing of high-performance carbon forks and frames in the early 90’s. Throughout this period, TIME Sport has become an iconic global cycling brand with success at the highest levels of professional competition.