Too Big to Vail: The Downfall of the North American Mega Resort

January 5, 2022

In the past few years, we have seen resorts become conglomerates across multiple continents, luring in customers with multi-passes that allow them the idea of skiing whenever and wherever they want.

This year we’ve really started to see the negatives. People are wondering aloud if it’s worth it, and while revenues might be high, morale at various resorts has been low. This is perhaps most prominent when looking at Vail Resorts due to the brand’s market share dominance in North America. The Inertia