Trade In and Worry No More: Shady Rays Highlights Lost & Broken Protection Plan with Spring “ReView” Sunglasses Event

March 6, 2025

Customers will receive one FREE pair of Shady Rays Classic Original Timber COLORUSH sunglasses* when they bring in ANY pair of new, used, or damaged sunglasses to one of the brand's six retail locations

LOUISVILLE, Ky., (March 6, 2025) /OUTDDOOR SPORTSWIRE/ –  Shady Rays, one of the nation’s fastest-growing lifestyle eyewear brands, will host a sunglasses trade-in event at its six retail locations across the U.S. on the weekend of March 15-16, 2025.

The two-day sunglasses ReView event will take place at Shady Rays’ owned retail stores in Denver, CO; Lexington and Louisville, KY; Scottsdale, AZ; Bloomington, MN inside Mall of America®; and Pigeon Forge, TN. The event showcases the brand’s revolutionary Lost & Broken protection plan that’s changed how customers think about eyewear ownership.

“TheLost & Broken protection plan is what makes Shady Rays unique,” said Shady Rays Founder and CEO Chris Ratterman. “We believe customers shouldn’t have to stress about losing or breaking an expensive pair of sunglasses while enjoying their outdoor adventures. That’s why we created a worry-free replacement policy that stands behind every pair we sell.”

With Shady Rays, customers no longer need to worry about losing or damaging their expensive eyewear. The company’s unique protection program ensures that customers can get replacement sunglasses if their pair is lost or broken.

To demonstrate this worry-free commitment, Shady Rays is giving away a free pair of premium sunglasses to anyone who brings in an old pair – regardless of brand or condition. This free pair will qualify for coverage under Shady Rays’ Lost & Broken protection program*.

“Most people have had the frustrating experience of losing or breaking their sunglasses, and that’s exactly the problem we’ve solved,” Ratterman added.. “We’re so confident in our protection program that we want to give you a pair of ours – completely worry-free – when you give us any pair of your old ones. It’s the perfect way to experience the Shady Rays difference firsthand.”

During the Shady Rays ReView event, customers who bring in any pair of sunglasses will receive a brand new pair of Classic Original Timber COLORUSH sunglasses free of charge while supplies last. These premium polarized sunglasses feature Shady Rays’ signature style and durability along with COLORUSH color-enhancing lens technology – and most importantly, they’re all backed by the company’s Lost & Broken protection plan.

Every pair of sunglasses collected through the ReView event will be recycled through TerraCycle, supporting Shady Rays’ commitment to environmental sustainability and responsible business practices.

“By giving old sunglasses a second life through recycling, we’re keeping waste out of landfills and helping create a more circular economy,” Shady Rays COO Dan Ratterman said.

Customers who participate in the Sunglasses ReView trade-in event can also receive an additional 30% off the purchase of additional eyewear products. The additional discount is only available on purchases made with a trade-in while in-store March 15 and 16, 2025.

To find the retail location closest to you, review a full list of promotion details, quantity availability, and eligibility requirements, please visit https://shadyrays.com/pages/review, or follow us on Meta, TikTok and Twitter @shadyrays.

*Limit one free pair of Shady Rays sunglasses per customer (regardless of how many pairs of sunglasses traded in). No purchase necessary. Trade-in is required. Valid U.S. only, in-store only. Must be 18 years of age to participate. While supplies last, limited quantities (max 50 pairs) per location. Free Classic Original Timber COLORUSH sunglasses will qualify for Shady Rays Protection Plan coverage.

About Shady Rays

Shady Rays is an independent, American-owned, adventure eyewear brand with a mission to give back to individuals and organizations who make meaningful impacts in their communities. All shades are made with high-quality, polarized lenses in a variety of sunglass frame styles that come with Shady Rays’ Limited Lifetime Craftsmanship Warranty and Lost & Broken Protection. Shady Rays also sells high-quality lifestyle gear including Snow Goggles, UV Shirts, Prescription glasses, Blue Light Glasses, and more. To learn more about Shady Rays, visit ShadyRays.com, one of our highly-curated retail stores in Lexington and Louisville (KY), Denver (CO), Scottsdale (AZ), Mall of America (MN), Pigeon Forge (TN) or follow us on Meta, TikTok and X @shadyrays.

Jenny Howard, Shady Rays
jennyh@shadyrays.com