TransRockies Gravel Royale Names Easton Cycling as Title Partner of the Four-Day Royal Flush Event
January 28, 2021
An “Ace in the Hole” partnership for the newest TransRockies event
Panorama, B.C. (January 28, 2021) — TransRockies Race Series, a global leader in adventure stage races, today names Easton Cycling as the title partner of the TransRockies Gravel Royale four-day event — “Easton Cycling 4-Day Royal Flush.” TransRockies and Easton Cycling will work together to further grow anticipation for this new gravel event, which will be held in British Columbia, August 23 – 26, 2021.
“We’ve been impressed with Easton’s commitment to creating high quality components for gravel riding,” says Aaron McConnell, President of TransRockies. “As TransRockies moves into the gravel scene we are grateful to be partnering with a premium brand like Easton and eager to host a number of riders from the Easton Overland team.”
“It’s an incredible opportunity to work with the team at TransRockies. They are renowned for their dedication to community and development of high caliber courses,” says Matt Hornland, Easton Brand Manager and Overland Team Manager. “Stepping into the gravel cycling sphere with their pedigree should make for a truly special event!”
A number of members from the Easton Overland cycling team will be attending the inaugural event. These athletes include Amity Rockwell, Michael Van Den Ham, and Matt Lieto. As travel and weather permits, the team will be able to spend some time this spring surveying the course and capturing scouting footage for the new event.
The Easton Cycling 4-Day Royal Flush will start at the Panorama Mountain Resort for stage one, stage two starts at Nipika Mountain Resort. Riders will then travel to the Village of Canal Flats, and stage four finishes in the City of Fernie, B.C. Along the way, riders will enjoy the vast mountain landscape, a few climbs and learn about the history of the road and lands that are home to the Ktunaxa. To learn more about each stage, the Ktunaxa and gravel riding head over to the Gravel Royale blog here.
Registration for TransRockies Gravel Royale is currently open, but almost full. Link to register here.
For additional information on the stages, locations and registration, please visit transrockiesgravelroyale.com.
About TransRockies Race Series
TransRockies Race Series operates 10 events over 32 days annually in Western U.S. and Canada. Specializing in multi-day and endurance cycling and running events, TransRockies serves over 3,500 participants annually. The organization has operated over 200 days of stage racing since it was founded in 2002.
About Easton Cycling
Easton has been dedicated to sport since 1922. When Jim Easton took the step into cycling components after the 1984 Summer Olympics, it was clear the purpose. Easton Cycling was founded for one reason—to make cycling better. Since 1984 everything we do is based around the idea that innovation could vastly improve a rider’s experience. Through our mix of advanced materials and clever proprietary designs we’re able to make your bicycle ride smoother, go faster and last longer.