TransRockies Race Series Announces Garneau as Apparel and Stage Title Sponsor for TransRockies Gravel Royale
July 8, 2021
TransRockies Newest Event Partners with Cycling Apparel Leader Garneau
Calgary, A.B. (July 8, 2021) — TransRockies Race Series, a global leader in adventure stage races, today announces Garneau, creator of durable and performance cycling apparel, as the official apparel and stage title sponsor for TransRockies’ newest event, Gravel Royale happening this August in British Columbia.
“We’re stoked to be able to provide our athletes with premium cycling kits from Garneau,” said Aaron McConnell, President of TransRockies. “Garneau is well known for their thoughtful design and attention to detail when it comes to the creation of cycling apparel, making them a fantastic partner for Gravel Royale. We’ve been a long-time fan of their ‘do-it-all’ mentality and apparel that spans cycling disciplines, and can’t wait to see their jerseys on our course.”
For Gravel Royale, Garneau is excited to introduce new kits customized for the event. The Clutch Jersey and Corrige bibs will be available for men and women in a Gravel Royale and Rocky Mountain inspired design. Additionally, pieces from Garneau’s gravel collection will be available for purchase before, during and after the event.
“We are pumped to continue our longstanding partnership with Transrockies. Their quality of events and meticulous approach to designing courses and event experience are second to none,” says Michael Britten, Sales Director at Garneau. “The Gravel Royale is the perfect backdrop and the essence of the type of adventure our gravel collection has been designed for. We look forward to it being worn on course and accessible to all riders looking for performant, breathable and versatile apparel that can handle the challenge this route or any adventure will bring.”
Last week TransRockies made the official announcement the event will be proceeding this August. British Columbia confirmed that the province will enter Step 3 of it’s Restart Plan, and also announced that a maximum outdoor group size of 5,000 people will be allowed under Step 3, which is the key detail that TransRockies has been waiting for to move forward confidently with TransRockies Gravel Royale.
About TransRockies Race Series
TransRockies Race Series operates ten events over 32 days annually in Western US and Canada. Specializing in multi-day and endurance cycling and running events, TransRockies serves over 3,500 participants annually. The organization has operated over 200 days of stage racing since it was founded in 2002.
ABOUT LOUIS GARNEAU® GROUP
Founded in 1983, the Louis Garneau Sports Group, headquartered in Saint-Augustin-de-Desmaures, Quebec, has been operating a distribution center in Derby, Vermont since 1987, a production factory in Mexico for 10 years, a distribution center in Toulouse, France, and a supply office in China. Since 2018, the Garneau Group includes the Canadian trilogy of three brands: Garneau, Sugoi and Sombrio. Their products, intended for cyclists, triathletes, as well as several disciplines of winter sports such as snowshoeing, are sold in more than 40 countries, starting with Canada and the United States. The group is involved in the community by being active in several social and charitable causes, including International Don’t Text and Drive Day and Little Brothers foundation.