Turtle Fur Expands National Sales Representation with Four New Agencies

December 16, 2025

Increased territory coverage will accelerate growth into Outdoor and Lifestyle Channels

Morrisville, Vt. (December 16, 2026) /OUTDOOR SPORTSWIRE/ — Turtle Fur, a certified B Corp specializing in hats and accessories for all seasons, announced four new sales agency partnerships across key U.S. territories. The expanded representation is a strategic step in growing the brand’s reach beyond its long-established ski channels and into broader outdoor and lifestyle markets.

Turtle Fur has built its business in the ski industry and is well known across core ski channels. By adding these new agencies in high-impact regions, the brand aims to expand its presence beyond the snow market.

The newly appointed agencies and their territories include:

• Caraway & Co – West Coast & Southwest
• Green River Sales – Rockies & TALO (Texas, Arkansas, Louisiana, Oklahoma)
• Denne Sport Sales – Midwest
• Peak 2 Sea Sales – Southeast

These established agencies bring immediate access to new wholesale channels, strong relationships and access to new retailers, more sales representation on the ground, increased specialty dealer support, and increased sales and servicing capacity to support accounts of all sizes.

“This expansion marks an exciting new chapter for Turtle Fur,” said Erika Canfield, CEO of Turtle Fur. “We will always remain loyal to our ski roots, but these new partnerships will help us invest in supporting our existing dealer base, expand into new sales channels, build new relationships with outdoor and lifestyle specialty retail, and bring our products to people who live, play and explore in every season.”

About Turtle Fur:

Since 1982 Turtle Fur has been a leading headwear and accessories brand in the outdoor, snow sports, and lifestyle markets. Turtle Fur lives to play outdoors, and they want you out there with them. They design sustainable accessories that ignite confidence and wrap you in comfort—so when you boldly step outside your shell, you’ll never want to go back in. To find out more about stepping outside your shell with Turtle Fur, visit turtlefur.com and follow them on social media @turtlefur.

Contact:

Sophie Gold
Sophie.gold@backbone.media
970-963-4873 ext. 1132