Tyler Cohen Joins Julbo USA as Sports Marketing Manager
March 10, 2022
WILLISTON, Vt. /OUTDOOR SPORTSWIRE/ – Julbo is thrilled to introduce long-time editor and outdoor industry professional Tyler Cohen as the brand’s new Sports Marketing Manager. In this new role, Cohen will be responsible for managing and coordinating all aspects of trade shows and consumer events, athlete management and brand partnerships and will contribute to content creation to activate the brand on the web and at events.
“Julbo has grown exponentially over the last three years, all due to the great people that work for the brand,” says Julbo USA CEO David Crothers. “Our success is determined by the incredible dedication from our team, and that’s why we’re very excited and lucky to have Tyler Cohen joining us as our Sports Marketing Manager. He has a proven track record of dedication and producing terrific results.”
Tyler comes to Julbo after more than a decade at the outdoor publishing company Height of Land Publications. Most recently he held the position of editorial director and oversaw the production of four print magazines that span the outdoor sports landscape. “I’m really looking forward to applying the skills and experience I’ve gained over a dozen years publishing magazines at Height of Land to a company as unique and exceptional as Julbo,” says Cohen. “The brand’s story is very special, and I’ve long believed its product is the best out there. I’m excited to work with Julbo’s athletes and ambassadors and through events to share these stories.”
Cohen hit the ground running, attending the Sedona Mountain Bike Festival where he was able to represent the brand and meet with some of its athletes during his first week on the job. “Tyler’s experience coming from Height of Land Publications as the Editorial Director is really robust,” comments Crothers. “It will enable him to develop and manage our athlete and event communication plans to really catapult the brand’s visibility in the U.S.”
For more information on Julbo visit www.julbo.com/en_us/ or contact Danny Kuzio at firstname.lastname@example.org.
Founded in the Jura Mountains of France in 1888, Julbo is a multi-sport eyewear company that caters to elite outdoor athletes as well as mainstream users. Julbo is committed to creating a line of sunglasses with world-renowned optical quality and a bold sense of style. Julbo also manufactures 100% UV protective sunglasses for children and a sport-inspired optical line. Julbo USA is based in Williston, VT. For more information visit www.julbousa.com