Upstart ‘Badass’ Rooftop Tent’s Build Category’s Lightest, Thinnest Hardshell
October 15, 2021
‘Badass’ without emanating a certain vibe, a startup rooftop tent builder, enters the market with five patent entries (moonroof!) and an intriguing ‘lightest and fastest hardtop’ claim, also self-identifying as a “disruptor.” Badass Tents is a new category contender vying for attention with braggadocious claims and the allure of pending patents. GearJunkie
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