Vertical Brands Unveils Line of Outdoor Apparel from CB Sports
March 12, 2021
Eatontown, NJ. – Vertical Brands (“VB”) launches the new outdoor apparel line for CB Sports.
The iconic CB Sports brand was an enormous success in the 1980s. They were originally founded on the purity and necessity of better designed and practical skiwear for the Northeast’s ski slopes. A world-class skier and namesake of the brand understood the value of high- performance apparel. CB Sports applied that perspective to every product offered under the label.
Vertical Brands has created a vintage collection of classic CB Sports outerwear for Men and Women. True to the brand’s origins and pioneering fabrics like Nylon Taslan with bold colors and accents, the newest collection from CB Sports stands out and makes one smile with a strong hint of powerful nostalgia. For the relaunch, these origins are enhanced with cutting-edge EverShield fabric treatment, the world’s only durable omni-repellent (DOR) to keep you dry and clean as you enjoy the outdoors.
In February 2021, Vincent Nesi, Managing Partner at CB Sports ownership Icarus Capital Group, said, “Vertical Brands was the obvious choice for the relaunch of the original CB Sports brand outerwear. We believe Christopher Neary and his team at Vertical Brands will provide our quality-conscious consumers with a true reflection of the brand’s heritage.”
“We celebrate the relaunch of CB Sports as a forward-thinking, technology-driven, creative recreation of the classic lines from a rich legacy brand through creating affordable and desirable offerings,” said Christopher Neary, CEO, Vertical Brands.
Vertical Brands will host a launch celebration for CB Sports later this Spring.
About Icarus Capital Group
Icarus Capital Group is a private equity & brand management group which employs an asset- light approach to value creation. The fund targets branded assets across multiple consumer sectors and retail landscapes.
To learn more, please visit: https://www.icaruscapgroup.com/
About Vertical Brands
Founded in 2020, Vertical Brands is the leading brand builder in the outdoor and performance markets. Our team is comprised of creative and innovative individuals building great businesses, products, and services for the decerning and upward mobility segment of this lifestyle market. Our history of delivering growth is precisely why legacy and heritage brands partner with us. VB’s mission is supporting our partners with our proven comprehensive sourcing, marketing, and sales strategies; thus, our partners receive dedicated service, attention to detail, and superior product for the excellence they demand. Vertical Brands has set a path for growth through innovation and unparalleled business acumen.
To learn more, please visit: https://verticalbrands.global
Vertical Brands 20 Meridian Road
Eatontown, NJ 07724
Main: 732-530-5330 x.203
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