Industry News
Industry News Archive for dates of Saturday, December 15, 2018 thru Friday, December 28, 2018
- Alex Honnold Becomes Brand Ambassador for Rivian Adventure Vehicles 12/21/2018 adventureblog.net - Alex Honnold is the new brand ambassador for Rivian, the electric vehicle start-up with outdoor adventurers in mind. One of the best climbers on the planet, Alex is an environmentalist and sustainability...
- Probar Signs On as Official Energy Bar And Energy Chew Partner Of U.S. Ski and Snowboard 12/21/2018 sgbonline.com - U.S. Ski & Snowboard and Probar announced their global partnership, making Probar the official Protein Bar, Nutrition Bar, Energy Bar, Energy Chew and Nut Butter of U.S. Ski & Snowboard. Athletes will...
- Outdoor apparel company Merrell names Finn Partners as AOR 12/20/2018 prweek.com - Outdoor apparel company Merrell has named Finn Partners as its AOR. The agency has assembled an account team of six people from Chicago, Detroit, and New York, to help Merrell create emotional...
- New Rules Make Everest More Expensive Than Ever 12/19/2018 outsideonline.com - The mountain has gotten even further out of reach for everyone except the very wealthiest. Meanwhile, the guiding industry is rife with corruption.
- Peak Resorts Reports Record Season Pass Sales 12/19/2018 sgbonline.com - Company-wide season pass sales—including season pass sales to customers of the newly acquired Snow Time properties for the 2018/2019 ski season—are up by approximately 36 percent on a unit basis and by...
- Vista Outdoor Names Michael Robinson To Board Of Directors 12/19/2018 prnewswire.com - Vista Outdoor Inc. has named Michael Robinson to its board of directors, He will also serve on the Board’s Nominating and Corporate Governance committee and its Management Development and Compensation committee. Previously,...
- ‘Free Solo’ Parody Exposes Hilarious Dangers of Climbing Gyms 12/17/2018 adventure-journal.com - What could be more thrilling, more daring than Alex Honnold’s free solo of El Capitan? According to this short film from Nick Wright, tackling the wall at your local indoor climbing facility....
