Industry News
Industry News Archive for dates of Friday, January 18, 2019 thru Thursday, January 31, 2019
- Did American Media Just Buy TEN? 01/31/2019 boardistan.com - American Media, the parent corporation of Men’s Journal, Radar, US Weekly and the National Enquirer, is purchasing TransWorld Skateboarding, Snowboarding, Snowboarder and Surfer Magazine’s parent company, The Enthusiast Network. Things may not...
- Timberland Names Chris McGrath Vice President, Global Footwear Design 01/31/2019 sgbonline.com - Timberland announced that industry veteran Chris McGrath has been named vice president, global footwear design. McGrath has worked with diverse brands including Musto, Puma, Clarks, Nike, Speedo and McLaren Formula 1....
- Polartec Commits To 100 Percent Recycled Materials And Biodegradability 01/30/2019 sgbonline.com - Polartec, the producer of innovative and sustainable textile solutions, introduced its Eco-Engineering initiative to use recycled and biodegradable materials across its entire product line. The goal is to create the world’s first...
- Snow Peak Strengthens its North American Management with Three New Leaders 01/30/2019 snewsnet.com - Snow Peak, the innovative outdoor lifestyle company, announced it has welcomed three new members to its leadership team. Newly named are Ross Halbach as Chief Financial Officer, Matt Liddle is CEO, while...
- The end of elite 01/30/2019 snewsnet.com - When several high-end brands joined—and then quickly defected from—Walmart’s Premium Outdoor Store, they resurrected the question “Who is the outdoors for?” Is the sense of elitism is that which drew many people...
- Alterra Mountain Co. Announces 4-Year Sponsorship With Smartwool 01/29/2019 sgbonline.com - Alterra Mountain Co. announced that Smartwool has been named the official Merino wool base layer, underwear and sock of all 14 Alterra Mountain destinations throughout North America. The collaboration provides Smartwool with...
- Free Solo Nabbed an Oscars Nomination 01/28/2019 adventureblog.net - Last week, Free Solo, the epic documentary about Alex Honnold’s 2017 ascent of El Capitan without ropes, found itself amongst the finalist in the “Best Documentary Film” category.
- Sorel Retains Creative Agency 01/24/2019 sgbonline.com -Columbia Sportswear Company announced a strategic partnership with creative agency Crispin Porter Bogusky for the Sorel brand. Together with the Sorel global brand marketing team, Crispin Porter Bogusky will serve as the creative...
- K2 Sports Names Tim Swart Global Vice President Of Marketing 01/23/2019 sgbonline.com - K2 Sports announced that Tim Swart has joined the company as global VP of marketing. Swart most recently led marketing efforts for Bonfire, Nikita, SLVDR and Sessions. He was also the founder...
