Wanderers Welcome: Sierra Designs Hosts An Evening of Gear and Beer at Epic Brewing Company

August 2, 2021

Come celebrate the outdoors with product demos, giveaways, entertainment, and more!

August 2, 2021 – Broomfield, CO – Sierra Designs, the Colorado-based brand known for its innovative products that make the outdoors more accessible for anyone, is excited to invite you to their public event at Epic Brewing Company on August 11, 2021, from 7PM-9:30PM. The interactive event coincides with Outdoor Retailer, scheduled for August 10th-12th, and is co-sponsored with Yakima, La Sportiva, Primus, ROVR, and Shwood Eyewear.

Attendees will walk through Epic Brewery’s foeder forest (a forest of oak barrels used for aging beer) for a simulated trail activation that will include food from local favorite Cheba Hut, specialty beer tastings by Epic Brewing, gear giveaways, product demos, and live music entertainment from Something Vinyl Club.

“After a year of not being able to gather, it’s exciting to celebrate the coming together of our Outdoor Retailer family and all locals who have a passion for the outdoors,” says Zoe Lanterman, Senior Marketing Manager at Sierra Designs. “The outdoor industry is all about collaboration, and we’re thrilled to be partnering with iconic outdoor brands like Yakima, La Sportiva, Primus, ROVR, and Shwood Eyewear, as well as local businesses, to share in the fun of Outdoor Retailer with all outdoor enthusiasts in the Front Range!”

For more information on the event, or stop by Epic Brewing Company on Wednesday, August 11th from 7PM to 9:30PM, located at 3001 Walnut St, Denver, CO 80205. For media inquiries, please reach out to Katie Richter at

About Sierra Designs:

Born in California and bred on the trail, Sierra Designs has been on a mission to redefine how people interact with the outdoors since 1965. Today, that means creating equipment and apparel that is functional, beautiful, and most importantly, attainable. Our team believes that adventures should be within everyone’s reach, because it’s not only about the destination, it’s about the journey you take along the way. Find more information at