Watershed Drybags and Darby Communications Partner to Make a Splash
May 8, 2023
NC-based agency dives in to elevate the brand’s waterproof, Made in the USA drybags
Asheville, NC /OUTDOOR SPORTSWIRE/ – Watershed Drybags, an Asheville, NC-based manufacturer of airtight, fully submersible, and waterproof drybags for all outdoor pursuits, proudly announces its partnership with Asheville-based Darby Communications, a PR and marketing agency specializing in the outdoors, active lifestyle, and fishing markets. Effective immediately, Darby Communications will serve as Watershed’s agency of record, working together to proactively amplify product and brand awareness in the broader watersports industry through PR, media relations, and digital marketing services.
Watershed was founded on the mission to craft USA-made, durable, waterproof bags that protect and keep outdoor adventurers’ gear safe and dry. For over 28 years, Watershed has stayed committed to its mission and has garnered interest from large, respectable organizations such as the U.S. Navy. The brand’s high-quality drybags are designed for water-based activities including rafting, kayaking, sailing, surfing, and fishing, as well as for hunting and overlanding.
“Through Darby Communications’ marketing expertise, we hope to grow our audience by showcasing our commitment to providing technical gear for all levels of outdoor adventuring.” says Eric Revels, founder and CEO at Watershed Drybags.
Darby Communications will work to expand Watershed’s awareness by promoting its lineup of high-performing products through consistent media outreach and targeted digital marketing campaigns. With vast experience in the outdoor and fishing industries, the Darby team is eager to introduce the brand to new audiences while deepening its media relationships within the fishing, paddlesports, and overlanding industries.
“As outdoor and watersports enthusiasts, we are huge fans of Watershed’s high-quality drybags and couldn’t be happier to kick off this partnership,” states Angie Robinson, President of Darby Communications. “Many of us have trusted Watershed’s bags for years to keep our gear dry, whether we’re on the water or camping in the woods. Knowing that our PR and digital marketing efforts can help another Asheville-based brand grow while also supporting our local economy is very rewarding for our team.”
For more information on Watershed Drybags and the latest brand news, visit drybags.com or contact Mindy Smith at firstname.lastname@example.org.
About Watershed Drybags
Born on the water in 1995, Asheville, NC-based Watershed Drybags is on a mission to design and manufacture USA-Made, 100% airtight, waterproof, and submersible bags that can withstand the harshest outdoor conditions. Watershed prioritizes building a range of recreational and tactical bags that are ideal for any type of outdoor pursuit. Learn more at www.drybags.com and follow on Instagram @watershed_drybags.
About Darby Communications
Darby Communications is a full-service PR & digital marketing agency serving the outdoor, active lifestyle, fishing, and craft food and beverage industries through impactful media placement, digital advertising, email marketing, social media management, and content writing. Headquartered in Asheville, NC, Darby Communications takes a team approach to everything it does for clients and has worked with many respected companies within its industries. Learn more at www.darbycommunications.com or follow on social @darbycomm.
Contact: Mindy Smith
828.254.0914 o / 828.989.7850 c