WH inc. and Dometic Unite to Get More People Outdoors
February 10, 2022
Dometic Outdoor names WH inc. PR Agency of Record
February 10, 2022 (Seattle, WA) /OUTDOOR SPORTSWIRE/ – WH inc., an industry-leading active lifestyle marketing and communications agency, today announced the addition of Dometic to their client roster. As the agency of record for the brands’ outdoor segment, Dometic Outdoor, WH inc. will be leading PR and communication efforts across a variety of verticals from overlanding and vanlife to camping and general outdoor exploration. The Seattle-based agency has experienced tremendous growth over recent years, particularly as the importance of getting out to enjoy the outdoors has become front and center.
One of the most recognized names in RV, outdoor and marine mobile adventure, Dometic is a multinational corporation, based in Stockholm, Sweden, with a proven history of creating market-leading products for outdoor, home and professional use. Between 2017-2019, WH inc. supported the brand as they launched into the North American overlanding market, an area where Dometic is now an industry leader. Leveraging the Dometic CFX powered cooler, WH inc. created a multi-faceted campaign that combined PR and communications, advertising and social media activations. Those efforts successfully establish the CFX series as the go-to in the overland and outdoor market, bringing the Dometic brand to a new demographic in North America.
WH inc. has been at the forefront of the active lifestyle category for over 50 years, serving brands like Helly Hansen, K2 Sports, Danner and more. Established as a go-to within this space, the agency launched an overland division in 2021 and has a reach that extends into camping, adventure travel and the emergent van-life arena.
“As a boutique agency that specializes in the active explorer space, we’re fortunate to work with brands that truly get us excited and provide pure outdoor enjoyment – Dometic is no exception,” said Tara Yant, PR Director, WH inc. “We are thrilled to welcome them back to our portfolio and share the Dometic experience with a wide range of audiences across the US through exciting new product releases and unique activations.”
WH inc. is quickly becoming one of Seattle’s fastest growing active lifestyle media agencies. Their approach is one that applies the active explorer lens to areas of expertise including public relations, brand strategy, channel marketing programs, social media, and content marketing services. In 2021, WH inc. welcomed several new hires, expanded their wintersport and overland client base, and opened a brand-new office in the heart of Ballard.
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Dometic is a global market leader in the mobile living industry. Millions of people around the world use Dometic products in outdoor, residential, and professional applications. Our motivation is to create smart, sustainable, and reliable products with aspirational design for an outdoor and mobile lifestyle in the areas of Food & Beverage, Climate, Power & Control, and Other Applications. Dometic employs approximately 9,000 people worldwide, had net sales of SEK 21.5 billion (USD 2.5 billion) in 2021 and is headquartered in Stockholm, Sweden.
About WH inc.
Founded in Seattle, WA in 1969, WH inc. is a full-service marketing, communications and PR agency with a focus on inspiring and galvanizing the healthy active lifestyle audience. Over its 50 years in business, the agency has worked with a wide range of national and global brands and holds a deep passion for the products it represents. To learn more, visit WH1969.com.