What’s Old is New Again: Stio Partners with BirdieBlue and Geartrade to Launch Limited Edition Upcycled Bag Collection

July 30, 2025

JACKSON, Wyo. (July 30, 2025) /OUTDOOR SPORTSWIRE/ – Stio – the mountain lifestyle brand headquartered in Jackson, Wyoming – joins forces with women-led upcycle adventure brand, BirdieBlue and Geartrade to repurpose worn, damaged, and retired Stio apparel into one-of-a-kind, mountain inspired accessories. The collaboration introduces three limited-edition bags, each handcrafted from preloved Stio gear into bold, joyful new designs for daily adventures, giving technical fabrics a second shot at mountain town style.

The collection features the Carry All ($109), Traveler Bag ($59), and Hip Pack ($59) – distinctive pieces packed with personality and hand stitched in Vermont by BirdieBlue and supported by Geartrade, the outdoor industry’s leading re-commerce platform and Stio’s preferred “end of life” re-sale partner. Together, the three brands are reimagining the lifecycle of outdoor gear, demonstrating how circularity transforms endings into new beginnings.

“This is a natural coming together of like-minded companies who are all striving to make the most out of some well known challenges in the outdoor industry,” said Aaron Provine, president of Geartrade.” We’re creating new value from discarded old items, and using these unique products as a way to create new connections with youthful, active, value-minded consumers.”

The idea sparked during a circularity panel at the SIA Eastern Summit in Vermont, where both Geartrade and BirdieBlue were in attendance. It was a perfect match, Geartrade had the raw materials, and BirdieBlue had the craftsmanship to turn them into something meaningful.

“Every piece of Stio gear tells a story, and we’re honored to help write the next chapter,” said Kate at BirdieBlue. “This partnership shows how creativity and sustainability can work hand-in-hand to make something truly special.”

“At Stio, we want our products to live a long, full life – on and off the mountain,” said Stirling Cobb, Stio Product Marketing Director. “This collaboration is a meaningful way to extend the journey of our apparel and reduce waste. We’re proud to bring this shared vision to life with partners who care about the planet and love the outdoors as much as we do.”

The limited-edition upcycled capsule is available exclusively at select Stio Mountain Studio® retail locations nationwide. For more information, visit stio.com.

For media inquiries regarding Stio, please contact Abigale Youcha at abi@akimbopr.com.

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About Stio

Stio was founded in 2011 in Jackson, Wyoming by longtime locals living the mountain life. Time spent outside on trails, in rivers and on summits inspires everything they create. Designed, developed and tested at the base of the Tetons, Stio was founded to create premium, technical apparel for mountain athletes so we can all do more of what we love. Stio can be found at stio.com, select outdoor retailers and at their own Stio Mountain Studio® retail stores in Jackson and Teton Village, Wyoming; South Lake Tahoe, California; Boulder, Breckenridge, Steamboat Springs, and Vail, Colorado; Boise, Idaho; Freeport, Maine; Boston, Massachusetts, Bozeman, Montana; Bend, Oregon; and Park City, Utah.

About Birdieblue

BirdieBlue is a woman-owned, Vermont-based brand on a mission to rescue old ski and snowboard gear from landfills and give it a second life as bold, functional bags. Every bag is handcrafted in small batches by a network of women sewists in the USA. Since launching in 2022, BirdieBlue has partnered with outdoor brands like Stio, Geartrade, Burton and the U.S. Ski & Snowboard Team to save more than 10,000 pieces of gear and counting from the landfill. To learn more, visit www.shopbirdieblue.com or follow along on Instagram @shopbirdieblue.

About Geartrade

Headquartered in Salt Lake City, Geartrade is the leading independent online resale platform for outdoor gear and apparel and a recognized innovator in outdoor industry circularity. Providing passionate individuals and world-class brands with the tools, knowledge and support they need to be active participants in the growing economy of recovery, re-sale and reuse, Geartrade makes it easy to buy and sell used gear, extends the life cycle of outdoor products, and minimizes their environmental impact wherever they can. Geartrade sellers include individuals, retailers, and manufacturers; and their simple and easy-to-use consignment service includes free boxes, free shipping, and full control over the final price of an item as well as seller payment options. For more information or to sell that great old backpack hanging in your garage, please visit www.Geartrade.com.