Wiley X Appoints Johnathan as Vice President of Sales

February 12, 2026

Frisco, Texas (February 12, 2026) /OUTDOOR SPORTSWIRE/  — Wiley X, a global leader in premium protective eyewear, today announced the appointment of Johnathan Weikum as Vice President of Sales.

In his new role, Weikum will lead Wiley X’s sales organization across all channels, overseeing strategic growth initiatives, channel development, and key retail and industry partnerships. He will work closely with the executive leadership team to align sales execution with the company’s long-term brand and revenue strategy.

Weikum brings extensive experience in the eyewear and optical industries, with a proven track record of driving growth through strategic partnerships and channel expansion. Most recently, he served as Director of Sales for Wiley X’s Optical Division, where he played a pivotal role in strengthening the brand’s presence in the optical market and expanding key account relationships.

Prior to joining Wiley X, Weikum held senior sales leadership roles with leading eyewear brands, Oakley and Costa Del Mar, where he was instrumental in launching and scaling specialty retail programs, Rx initiatives, and national sales strategies.

“Johnathan has demonstrated exceptional leadership, strategic insight, and a deep understanding of our industry,” said Dan Freeman, CEO of Wiley X. “His experience and vision make him the ideal leader to guide our sales organization as we continue to grow and evolve as a brand.”

As Vice President of Sales, Weikum will focus on driving sustainable growth across DTC, optical, outdoor, occupational protection, government, and mass merchants, while building scalable systems and developing high-performing sales teams.

For more information about Wiley X and its product offerings, visit www.wileyx.com.

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About Wiley X

Founded in 1987, Wiley X is a provider of premium protective eyewear for military, law enforcement, outdoor adventure, and active lifestyle customers. Committed to performance, protection, and innovation, Wiley X designs products that meet stringent safety standards without compromising comfort or style.

CONTACT:
Thomas Stickley, Backbone Media, LLC
thomas.stickley@backbone.media
970.847.5463