With Recent Acquisitions, Pelican Ushers In New Era Of Paddlesports Consolidation

July 12, 2021

Just 18 months after its December 2019 acquisition of Confluence Outdoors, whose brands include Dagger, Perception, Wilderness Systems, Wave Sport, Mad River Canoe, Harmony Gear, and Boardworks, Pelican purchased Advanced Elements in June. Pelican, a 50-year veteran of the recreational paddlecraft industry, is a key player in everything from hardshell sea, whitewater, rec and fishing kayaks to canoes, paddles, SUPs, apparel, and inflatables. SGBMedia