Women Have Owned The Summer With Spending Power, Women-Led Wednesday Calls For Ongoing Conscious Consumerism

August 30, 2023

Sixth installment of purpose-driven initiative provides a means for the powerful “female-dollar” to continue its reign

Sun Valley, ID /OUTDOOR SPORTSWIRE/ – Women-Led Wednesday, the annual purpose-driven holiday that encourages the public to shop women-led businesses, returns for the sixth year, and at an unprecedented time in American history. Between the Women’s World Cup, Taylor Swift, Beyoncé and the ‘Barbie’ movie, women nationwide created a multiplier effect with their powerful economic spending thus driving this summer’s cultural conversation. Wild Rye, women’s active lifestyle apparel brand and founder of the initiative, is encouraging women-led brands to continue this trend by joining the directory for this year’s Women Led Wednesday, which falls annually the Wednesday before Thanksgiving, this year on Nov. 22, 2023.

“Women have shown up this summer displaying game changing purchasing power and that has proven not only that we’re able to influence the economy in a huge way but also that women are craving content, products and experiences that are specifically made for and about them,” said Cassie Abel, Women-Led Wednesday and Wild Rye Founder. “Among Fortune 500 CEOs in 2023, still only 10-percent are women, and wide-scale policies and legislation continue to restrict women’s rights and equal opportunity. The goal behind Women-Led Wednesday has always been to raise awareness for women-led entrepreneurs and encourage consumers to create change by being intentional with their spending habits, especially leading up to popular eCommerce holidays like Black Friday and Cyber Monday.”

Currently, more than 600 brands are listed on the Women-Led Wednesday directory and interested brands may apply to be included at any time, without cost, with just a commitment to promote participation and help raise awareness. Title Nine, long time supporter of the initiative and a specialty retailer selling a range of top brands curated for active women, has come alongside as a Women-Led Wednesday sponsor for the third year in a row.

Although the holiday promotes extra savings on products from high quality brands on the day of, Women-Led Wednesday encourages people to shop women-led throughout the year, and continues to list such brands on the website’s robust brand directory on an ongoing basis for easy access. Participating brands encompass consumer-product entities ranging from outdoors and active lifestyle gear and apparel to health conscious food and beverage brands.

For women-led businesses interested in joining the Women-Led Wednesday community, please visit https://womenledwednesday.com/join/ To shop Women-Led Wednesday brands, please visit https://womenledwednesday.com/business-directory/

To learn more about Women-Led Wednesday, please visit https://womenledwednesday.com


Media Contact: Stef Walters | stef@outsidepr.com

About Women-Led Wednesday

Women-Led Wednesday is a nationwide campaign designed to encourage consumers to support women-led brands during the holiday shopping season and beyond. The sixth annual Women-Led Wednesday will take place on Wednesday, November 22, 2023. The campaign supports women—all self-identifying women brand leaders— entrepreneurs and those in leadership positions in efforts to create a more gender-balanced economic landscape. Our mission is simple: support women-led brands, create a gender balanced economy. Visit WomenLedWednesday.com for more information. @womenledwednesday

About Wild Rye

Founded in August 2016, Wild Rye™ brings beautiful and technical mountain apparel to all who identify as women, and aims to inspire confidence and get more women outside. Wild Rye apparel never compromises on fit, performance, and contemporary style and is committed to creating a welcoming and inclusive access point to the outdoors, cycling and snowsports, by building confidence and community, protecting the places we play. Wild Rye is proudly B-Corporation certified, Climate Neutral Certified, a member of 1% for the Planet and Wood River Trails Coalition Business, and a SheJumps partner. Wild Rye is a shape inclusive brand that celebrates all women and is continually working to improve both brand and product experience for consumers. Wild Rye products are designed and tested in its Sun Valley, Idaho mountain home and are available in specialty retailers across the country, REI, Title Nine, Evo and more. Learn more at wild-rye.com. @wild_rye_