Wondery Kicks Off First Climb With Pride Fundraiser Event
July 18, 2022
Over 200 Attendees Turn Up to Support LGBTQ+ Community and Brave Trails
July 18th, Los Angeles, CA /OUTDOOR SPORTSWIRE/ – Wondery, the sustainable outdoor lifestyle brand dedicated to liberating women in the outdoors, launched its first Climb With Pride fundraiser event to celebrate Pride month and support LGBTQ+ communities. Over 200 attendees celebrated with Wondery on June 25th at The Post, a Touchstone climbing gym in Pasadena. The event raised over $2400 for Brave Trails, a national nonprofit organization dedicated to LGBTQ+ youth leadership.
Wondery’s primary mission is to empower women in the outdoors through awareness, resources, and creation of a truly inclusive outdoor community. Through their event series, Wondery is creating safe and inclusive spaces for people that do not traditionally have access to the outdoors, often extending offers for low-cost, discounted or free community events.
Wondery hosted the Climb With Pride fundraiser to contribute to Brave Trails, raising funds for their permanent hub in Santa Clarita, California, close to Wondery’s headquarters. Alongside leading industry brands sponsoring the event including Patagonia, REI, and Cotopaxi, $2400 was raised, with 100% of the proceeds going to Brave Trails. The event featured an LGBTQ+ owned marketplace with food truck vendors and apparel to further promote and support local queer-owned businesses.
“We believe in being an ally to minority groups because the outdoors should be for everyone,” said Kim Esliza, Wondery CEO. “Our Climb with Pride Fundraiser was one of the most memorable events Wondery has hosted yet. Despite the multiple challenges we’re facing throughout minority communities, it’s refreshing to know that we still have a vast and safe community that we can go to for comfort and support while sharing our common love of climbing. We’re constantly inspired after every event we hold for our communities, and we look forward to continually growing this movement, through our brand and through more events in the future.”
Wondery is hosting a Desert Oasis Retreat in Joshua Tree in October, a weekend trip filled with climbing, hiking and relaxation at a cost far below the industry standard. In their ongoing mission to empower all women outdoors and provide access, Wondery offers an extra discount to those from low-income households.
About Brave Trails
Brave Trails is a non-profit organization with the mission of connecting LGBTQ+ youth to their people, place, and passion. They offer leadership summer camps in California & Maryland, family camps, mental health services, and year-round leadership programming. You can learn more about Brave Trails at www.bravetrails.org or by following them @bravetrails.
About Touchstone Climbing
Touchstone Climbing owns and operates 14 unique gyms throughout California. From owners to belay staff to route setters and cyclists, Touchstone believes in creating a place where everyone can come together and do what they love. Touchstone is not only gyms, but communities. Whether an experienced climber, a bright-eyed newbie, or someone looking for a workout community, everyone can find their place with Touchstone Climbing. Learn more at www.touchstoneclimbing.com.
Wondery’s mission is to be the leading sustainable outdoor lifestyle brand dedicated to liberating women in the outdoors through awareness, resources, and the creation of a women’s outdoor community. Based near Los Angeles, California, Wondery hosts and supports events to broaden the outdoor community to minority and BIPOC communities, creating truly inclusive spaces for people who may not traditionally have access to the outdoors. Wondery makes comfortable and style-driven apparel for women with a focus on easy-to-wear, size-inclusive clothing. For more info, visit www.WonderyBrand.com or follow @WonderyBrand on Instagram, Facebook, and TikTok.