Zeal Optics Names Jesse Colombo North American Director of Sales

March 30, 2022

Industry Veteran Tapped to Lead Zeal’s North American Sales Strategy

Boulder, CO /OUTDOOR SPORTSWIRE/ Zeal Optics is pleased to announce that Jesse Colombo will be joining the Zeal family in the role of North American Director of Sales effective March 28. In the role, Colombo will draw on his deep industry experience to structure the sales strategy for the brand and develop a coordinated approach for growing Zeal across North America.

“In addition to spending many years as one of the top Maui Jim Account Executives, Jesse has strong outdoor and action sports industry experience,” says Zeal President Ben Peters. “He has been instrumental in growing sales at Maui Jim by partnering with numerous accounts of all sizes and fostering growth through incredible service and tailored approaches to meet each retailers’ business needs. More importantly, he is drawn to Zeal’s company pillars of corporate responsibility, quality, and customer service. We have no doubt he will bring our brand into a new realm of success.”

Colombo, who describes himself as being solidly in Zeal’s demographic, will focus on supporting and growing ties with Zeal’s existing retail base in 2022 and growing it across the sun, goggle and optical channels with the expansive new line of products and technologies that Zeal is releasing.

“I am excited to shift my focus towards Zeal and join them for the next part of the brand’s incredible journey,” says Colombo.  “They have a great crew of talented people providing exceptional service and have paved the way for future growth. A major part of what drew me to the brand are its pillars of Use Less, Give Back and Explore More and my start is ideally timed to support the Shades For Seas campaign to clean up our oceans and waters, a cause, like the others Zeal supports, that I am passionate about.”

Following a banner goggle season, Zeal is poised for an exceptional sunglass season with an expansive array of new releases across its Z-Resin, See Grass, Auto Sun and Metals Collections. Learn more about their new offerings HERE.

Jesse Colombo. Zeal Optics North American Director of Sales.

About Zeal Optics

Based in Boulder, Colo., USA, Zeal Optics is a boutique brand focusing on handcrafted quality eyewear built for life outdoors. Dedicated to reducing its footprint, Zeal’s full sunglass line is petroleum-free, designed and crafted from renewable plant-based materials. Zeal Optics is also known for revolutionizing the goggle market with its patented polarized/photochromic “Automatic+” lens. For more info visit and follow @zealoptics on Instagram and Facebook.