FloSports Runs with Fleet Feet and On as Presenting Sponsors for Second Season of Wanda Diamond League on FloTrack

December 2, 2025

Partnership to Elevate Coverage of Premier Track & Field Events with Exclusive Content, Live Events, and In-Store Activations

AUSTIN, TX (December 2, 2025) /OUTDOOR SPORTSWIRE/ – To elevate the second season of its coverage of the Wanda Diamond League, FloSports today announced premium sportswear brand On and the largest run specialty retailer Fleet Feet as presenting sponsors of FloTrack’s coverage. The three brands will officially kick off the partnership this week in San Antonio at The Running Event, North America’s premier run specialty retail conference and trade show.

Throughout the season, FloTrack will integrate Fleet Feet and On into a full range of its content programming and coverage of the Wanda Diamond League, including presenting sponsorship of its breakout watch-along franchise: The Athlete’s Lounge. The Athlete’s Lounge is an alternate stream designed to bring fans closer to the action – and the athletes – with live commentary from a who’s who of track legends. The three brands will also collaborate on in-store activations, making it easier for fans to gear up, tune in, and engage with the sport they love.

FloTrack’s first year of coverage for the Wanda Diamond League generated more than 22 million video views and 3 million social engagements with The Athletes Lounge reaching more than 2 million views.

“Last season was only the tip of the iceberg of what we can do to bring broader exposure to the sport of track and field through our coverage of Wanda Diamond League,” said Mark Floreani, Co-Founder and CEO, of FloSports. “Fleet Feet’s return as a sponsor speaks to their commitment to the sport, and the addition of On will elevate our coverage with more athlete guests, more content and more surprises in 2026 and beyond. Together we’re building a deeper ecosystem to support fans and foster a lifelong passion for the sport.”

“Our partnership with FloSports and Fleet Feet comes down to one thing: our shared love of running,” said Caspar Coppetti, Co-Founder of On. “At On, run has been part of our story since our very first innovation and 15 years later, it remains central to who we are. What excites us most about this new partnership is its potential to inspire and elevate the next wave of track athletes and fans.”

“Last year was an incredible kickoff to a partnership with FloTrack that reminded us just how powerful running can be when it brings people together,” said Joey Pointer, president and CEO of Fleet Feet. “This year, we’re excited to build on that momentum, expanding what we started across even more stores and connecting with an even wider audience. Together with FloTrack and On, we’re creating meaningful experiences that celebrate the sport and the community behind it, whether that’s joining a watch party with your local Fleet Feet or engaging with elite athletes right inside our stores.”

In addition to Wanda Diamond League, FloTrack subscribers get access to a massive slate of global Track & Field, including Continental Tour Gold events, World Marathon Major events, and more, making the platform an essential destination for fans year-round. FloSports’ MileSplit, the largest dedicated high school and youth based track & field platform in the country, will also offer annual MileSplit+FloTrack subscribers access to all Diamond League streams, providing a critical touchpoint connecting the professional level of the sport to younger audiences across the U.S.

FloTrack is now available on nearly all TVs and streaming platforms in the U.S. including Roku, Apple TV, Amazon Fire TV, Samsung TV, and VIZIO. It is also available via web, mobile apps (iOS and Android). For more information and to subscribe, please visit https://www.flotrack.org/.

About FloSports

FloSports is a global sports media company committed to spotlighting the sports and athletes traditional media leaves behind. Founded in 2006, the company has become the digital home for die-hard communities in sports overlooked by traditional media—delivering live and on-demand coverage, award-winning original programming, and advanced data solutions to passionate fans worldwide.

Flo’s portfolio spans more than 25 sports and includes the leading destinations for devoted audiences, including motorsports, hockey, wrestling, cycling, Jiu-Jitsu , track & field, cheer, a range of NCAA sports, and more.

Through strategic partnerships with NASCAR, USA Wrestling, Varsity Spirit, High Limit Racing, the American Hockey League (AHL), Tour de France, Wanda Diamond League, and 18 NCAA conferences, FloSports streams over 50,000 events annually to a global subscriber base. For more information, please visit: flosports.tv.

About Fleet Feet

Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated run specialty stores. With more than 285 Fleet Feet stores in 40 states and a national headquarters in Carrboro, N.C., Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards. Fleet Feet believes that RUNNING CHANGES EVERYTHING® and has been recognized in Fast Company’s Brands That Matter, the Inc. 5000 list of America’s Fastest-Growing Companies and Best in Business, Newsweek’s list of America’s Best Retailers and America’s Best Online Shops. Stay inspired, motivated and connected at Fleet Feet.

About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fifteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.

On is present in more than 80 countries globally and engages with a digital community on www.on.com.