Thousand Launches Teen Helmet as Youth Cycling Becomes Fastest-Growing Demographic

March 24, 2026

Los Angeles (March 24, 2026) /OUTDOOR SPORTSWIRE/ – Thousand, the vintage-inspired helmet brand, today unveiled Thousand Next Youth Collection, a helmet for young kids and teens as they transition to their next phase of riding. Thousand’s expansion into the teen category comes on the heels of an exciting report from PeopleForBikes in which data showed youth ridership saw the biggest surge in participation of all age groups last year, with a 15% increase in ridership between the ages of 10-17.

“The upcoming generation of riders is a true bright spot for the future of bicycling, which has seen a decline in adult ridership,” said Gloria Hwang, Thousand founder and CEO. “If we want teens to continue riding into adulthood, we have to create products that emphasize self expression and freedom, and we have to foster a culture where all ages of riders can see themselves represented. Our Next helmet is a promise to our community that we will evolve our designs to support your entire cycling journey, from training wheels to commuting.”

Designed specifically for ages 11-16, the fourth helmet in the brand’s lineup is differentiated from its adult and child versions, featuring new color-blocked aesthetics and a reimagined, youthful brand logo. Next will come in three distinct two-toned colorways as well as an all-black version, each with a premium matte finish and a colorful nylon strap for comfort and durability. It will also include Thousand’s signature innovations and offerings:

• Patented PopLock to secure the helmet with a lock, backed by Thousand’s Anti-Theft Guarantee
• One-hand, no-pinch magnetic fastener
• Compatible with magnetic helmet tail light for additional visibility
• Exterior vents and internal cooling channels to keep riders cool
• Dial-fit system to enable precise adjustments
• Thousand’s best-in-class Accident Replacement Policy
• Complies with U.S. CPSC Safety Standard for Bicycle Helmets for Persons Age 5 and Older
• Certified for CPSC and ASTM standards for cycling, roller skating, and skateboarding

The new helmet (MSRP $85) is available on explorethousand.com today in blue/green, lavender/orange, white/teal combinations and an all-black variant. In April, Thousand will launch a Next collaboration with SmileyWorld® that will feature two new unique patterns.

Please direct Thousand media inquiries to New Local PR Founder and Account Director Anna Avery at anna@newlocalpr.com.

About Thousand

Thousand was founded in 2015 after a friend of CEO, and founder Gloria Hwang passed away from a bicycle accident. The mission behind the sustainable, vintage-inspired helmet brand was to make safety seamless. Hwang wanted riders to have a helmet that could provide safety as well as compliment style. In 2025, after a decade of growing its community globally, Thousand celebrated its namesake accomplishment of helping to save over 1,000 cyclists’ lives. The Los Angeles-based brand is the top choice for modern urban cyclists and continues to expand its product offerings to include adult, teen, child and toddler helmet options, innovative lights, locks and multi-functional bags.

Contact:

Anna Avery
PR Account Director
anna@newlocalpr.com
210-248-8395