Outdoor Retailer Appoints Matthew Mathiasen as Group Show Director Ahead of Minneapolis Debut

April 30, 2026

Seasoned events leader brings two decades of experience to guide next phase of growth and industry engagement

MINNEAPOLIS, Minn. — April 30, 2026 /OUTDOOR SPORTSWIRE/ – Outdoor Retailer, the leading U.S. business event for the outdoor industry, today named Matthew Mathiasen as group show director, positioning the industry gathering for its next chapter of growth as it prepares for its August 2026 debut in Minneapolis. His appointment is effective immediately.

Mathiasen brings nearly 20 years of experience across large-scale trade events, brand management, and buyer relations. In his new role, he will lead the continued evolution of Outdoor Retailer, with a focus on strengthening industry connections, enhancing the attendee experience, and guiding the show’s transition to a new host city.

Previously, Mathiasen served as a show director for NY NOW within Outdoor Retailer’s parent company, Emerald, where he played a key role in managing large-scale events and cultivating relationships across the retail ecosystem. His background includes senior leadership roles spanning showroom operations and brand environments.

“As I step into this role, my priority is to be accessible, collaborative, and aligned with the needs of the outdoor community,” said Mathiasen. “Outdoor Retailer has long served as a central gathering point for the industry, and I look forward to building on that legacy while shaping what comes next.”

Mathiasen’s appointment comes at a pivotal moment for Outdoor Retailer, as the show incorporates broader strategic evolution alongside its relocation to Minneapolis. The August event will introduce new initiatives and expanded opportunities for connection across brands, retailers, and media.

As part of this next phase, Emerald is launching the “Make It Yours” campaign. The initiative highlights emerging brands and founder-led companies, inviting the outdoor community to help shape the industry through collaboration and shared experiences.

Outdoor Retailer is expanding its Hosted Buyer program to further support independent specialty retailers. Designed to reduce financial barriers, the program provides approved buyers and product developers with travel subsidies, including airfare and hotel accommodations, making it easier to attend and engage onsite.

“Matthew brings a deep understanding of live events and buyer relationships, along with a collaborative leadership style that reflects where the industry is headed,” said Lindsay Hubley, senior vice president of the Sports and Outdoor division at Emerald. “He is uniquely positioned to lead Outdoor Retailer into its next phase.”

Outdoor Retailer takes place August 19–21, 2026, at the Minneapolis Convention Center, bringing together brands, retailers, and industry leaders to connect, discover new products, and shape the future of outdoor recreation.

About Outdoor Retailer

Outdoor Retailer is where the outdoor industry comes together to move the business of the outdoors forward. Designed in collaboration with brands, retailers, and industry leaders, the event creates space for connection, practical education, and the discovery of innovative products shaping the future of outdoor recreation. Outdoor Retailer is where the outdoor industry gathers to connect, collaborate, and take ownership of what comes next – #MakeItYours. Learn more about and #MakeItYours at outdoorretailer.com

Media Contact: Chris Goddard, CGPR, chris@cgprpublicrelations.com (781) 640-8387 or marybeth@cgprpublicrelations.com