A New Home for Lowe Alpine
August 20, 2020
Lowe Alpine and Rab are now online partners
Dear media partners,
From 20th August 2020, Lowe Alpine products will be available on the Rab website, uniting two of the most well-known and respected brands in the outdoor industry. For our community, this means an even better brand experience full of inspiration and value as well as more innovative and complementary product solutions.
“The decision to move Lowe Alpine to the Rab website is one that has been in the works for long time. We view the two brands as the perfect complement to each other and believe that pairing the two will feel natural to our audience and further inspire them to head outdoors,” explains Jim Evan, Marketing Director at Equip Outdoor Technologies UK Ltd, which owns both brands.
The partnership between Rab and Lowe Alpine combines pioneering and revolutionizing pack design with an expertise in crafting rugged, high performance mountain clothing and equipment. Created by passionate mountaineers in 1981 and 1967 respectively, Rab and Lowe Alpine have always been driven by the spirit of their founders. Both Rab Carrington and the Lowe brothers strived to produce the best and most innovative equipment in the world, to keep you protected and comfortable in any conditions.
From the start we have shared the same philosophy and the same values, inspired by the mountains and the people who make us feel most alive. Our dedication to excellent product development, technical knowledge, quality standards and our passion for the outdoors have built the foundation for a strong relationship.
Together, the new partnership keeps us pushing forward and seeking new challenges that allow us to make products that give you absolute protection, comfort and freedom, wherever your journey takes you.
WE ARE RAB AND LOWE ALPINE, WE ARE THE MOUNTAIN PEOPLE.
For questions or more information, please contact: