Airhead debuts new brand aesthetics at Outdoor Retailer Summer Market

June 6, 2019

Denver, CO (June 6, 2019)– Airhead, the leader in family watersports, is introducing an updated brand identity, brand guidelines and enhanced website. The refreshed look will better reflect Airhead’s journey since its founding in 1991: a premium watersport brand focused on creating high-quality fun products for families and their friends.

The updates show the evolution of Airhead since its founding and pave the way for how Airhead is surging forward. The new branding reflects Airhead’s expanded capabilities and gives space to celebrate the fun, vibrant watersports industry.

To further take the brand to new heights, Airhead assembled a team of videographers, photographers and social influencers to join the owners on board the Odyssea, a Heesen super yacht sailing in the Bahamas. This team, accompanied by a crew of professionals, set the world record by pulling twelve towable tubes simultaneously behind the Odyssea.  To see the video of the world record and the adventures on board the Odyssea, stop by the booth, grab a free popsicle and chill in our Mable lounge. You can always see more of our adventures by following us on social media.

Airhead is entering a new era of excitement,” said Leland Nichols, Airhead Sports Group President and CEO. “Our refreshed brand guidelines, new enhanced website, exciting life-style content and innovative products for Summer 2020 reflect our passion for innovation and development of high-quality products and unmatched support for our customers and consumers.”

Drop by and see how the new Airhead branding, new products and marketing content will bring your water adventures to a whole new level.

Where: Outdoor Retailer Summer Market
Colorado Convention Center
Denver, CO
When: June 18-20, 2019
Airhead Booth: #31025-UL

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Airhead is a premium watersports brand focused on creating high-quality fun products for families and their friends.  Innovative, well-designed products that encourage kids and adults to get outdoors, be active, and, most importantly, have fun. Airhead offers equipment that is bold-yet-refined, innovative-yet-approachable, and made for making memories, season after season.

 Airhead products are sold in over 80 countries and primarily distributed through sporting good and outdoor retailers, mass merchants, marine distributors, and internet retailers. The company was founded in 1991, is part of the Airhead Sports Group brand family and is headquartered in Denver, CO.