Airhead Sports Group Announces Leland Nichols as President and CEO

October 30, 2018

Airhead Sports Group

(DENVER, CO) – Water and winter sports industry leader, Airhead Sports Group, announced on Monday the appointment of Leland Nichols as the company’s new President and CEO.  

A proven leader with a track record of success in revenue growth and developing operationally efficient teams to bring innovative new products to market, Nichols is excited to bring his experience to the Airhead Sports Group portfolio of brands.

“I am tremendously excited to join Airhead Sports Group and look forward to accelerating our continued development of innovative new products for the outdoor enthusiast and fun-loving families. We are looking forward to launching new products and improving our operational execution to enhance the Airhead and Yukon brand experience for consumers, customers and our Airhead Sports Group team” said Nichols. 

Most recently serving as the Senior Vice President and General Manager for Firearms and Accessories at the Remington Outdoor Company, Nichols is no stranger to the outdoor industry.  Having previously led Smith & Wesson Holding Corporation as President and Chief Operating Officer, Nichols’ experience in product innovation, global brand management and executive leadership includes the Kohler Company, Black and Decker, DeWalt and Stanley Works to name a few.

Nichols will succeed Mike Noell as President and CEO. “We are pleased to have Leland join Airhead Sports Group as President and CEO. His strong track record of innovative product development, driving process and operational improvements and global brand management will enhance the Airhead and Yukon brands” said Noell.   Noell will continue to remain an active board member and mentor for the Airhead Sports Group leadership team.

About Airhead Sports Group
Airhead Sports Group is a distributor and supplier of outdoor branded products for recreational water sports and winter sports markets. Owners of Airhead, Sportsstuff and Yukon, its products include towable tubes, life jackets, pool floats and loungers, marine accessories, snowshoes, trekking poles, and snow sleds.

In 2017, the company was acquired by Falconhead Capital, LLC, led by CEO, David Moross.  Falconhead is a middle market private equity firm that specifically seeks out sports, leisure and lifestyle focused ventures. Another partner is Virginia-based M3 Outdoor Investments.

For additional questions, please contact:
Jon Bausman, Director of Marketing
Airhead Sports Group
Office: (303) 733–3722 ext. 104