Altra Debuts Its First Shoe Featuring the BOA® Fit System
August 4, 2022
Customization meets speed with the Mont Blanc BOA® trail runner
DENVER (August 4, 2022)/OUTDOOR SPORTSWIRE/ – Altra, a leading innovator in performance running, launches the Mont Blanc BOA® trail runner, the first Altra shoe to feature a BOA® Fit System for a secure, personalized fit.
The all-new Mont Blanc BOA® is designed for technical trail runners seeking a way to dial in their best fit. Capitalizing on Altra’s tried and trusted technologies, this shoe is engineered with the ultimate combination: Altra’s Balanced Cushioning platform and Footshape™ Toe Box, Altra’s plushest midsole foam EGO™MAX, the BOA® Fit System and the Vibram® LiteBase outsole. The result is a micro-adjustable, breathable and traction-ready shoe, prepared to go on all-day trail excursions.
Optimizing innovative features that merge ultimate comfort with speed, the Mont Blanc BOA® is equipped with a PerformFit™ Wrap powered by the BOA® Fit System, which delivers dialed in performance and micro-adjustable, precision fit. With customization in two distinct zones, runners gain a closer connection to the trail and superior stability on dynamic terrain. Within seconds, runners can adjust for an all-day personalized fit, no matter the conditions.
“With the Mont Blanc being designed as our premium trail product, we wanted to push the on-foot experience even more by working with BOA® to provide an elevated dynamic fit,” said Alex Lind, Senior Product Line Manager at Altra. “The dual dial system allows runners to tune their fit in two areas, and provide a confident fit in variable terrain. It also allows for on-the-fly adjustments.”
Altra partnered with BOA® to perform extensive scientific research with the goal of providing a connected, secure fit that improves ankle stability and reduces landing impact. For those who are obsessed with the relationship between shoe fit and athletic performance, the Mont Blanc BOA® will enable a new world of exploration.
The Mont Blanc BOA® is available at altrarunning.com in a sleek Maroon Bells colorway with a retail price of $210.
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Altra was founded in the backroom of a small specialty running store in the Wasatch Mountains of Utah. Since the beginning, the goal has been to create innovative and purposeful running shoes that help people run more naturally. Altra’s unique platform includes a Footshape™ toebox that allows the toes to relax and spread out which enhances stability and encourages natural running form. Balanced Cushioning™ platform that positions the heel and forefoot at an equal distance from the ground, cultivating optimal alignment, better form and a low-impact landing. Altra is on a mission to unleash human potential by inspiring the world to move naturally. Be a part of our journey and follow along on Instagram, Twitter and Facebook. #altrarunning
BOA® Technology Inc., creators of the revolutionary, award-winning, patented BOA Fit System, partners with market-leading brands to make the best gear even better. Delivering fit solutions purpose-built for performance, the BOA Fit System is featured in products across snow sports, cycling, hiking/trekking, golf, running, court sports, workwear, medical bracing, and prosthetics. The system consists of three integral parts: a micro-adjustable dial, super-strong lightweight laces, and low friction lace guides. Each unique configuration is engineered for fast, effortless, precision fit, and is backed by The BOA Guarantee. BOA Technology Inc. is headquartered in Denver, Colorado with offices in Austria, Hong Kong, China, South Korea, and Japan. For more information, visit BOAFit.com.
BOA Media Contact: Casey Raymer, Akimbo Communications, email@example.com