Amer Sports Brands Salomon, Atomic Announce Changes to Winter Sports Leadership in North America
September 17, 2021
VP Mike Adams to continue as senior advisor through June 2022
OGDEN, Utah (September 17, 2021) — Amer Sports announces that after 45 years in the snowsports industry and an exceptional and distinguished term of more than 25 years with Amer Sports, Mike Adams will leave his position as Salomon VP winter sports equipment and Atomic general manager on December 31, 2021.
Adams’ career with Amer Sports started in July 1996 with the Salomon brand in Georgetown, Massachusetts. During his tenure with the company, he held many key leadership roles with both the Salomon and Atomic brands. For the past 10 years Mike has led the winter sports equipment portfolio to record sales and market shares in North America. After December, Mike will continue to support the company through June 30, 2022 as a senior advisor. His role during this time will include supporting both the Atomic and Salomon brands on day-to-day transitional topics as well as some key strategic projects. Atomic and Salomon will announce their respective succession plans in the coming weeks.
“The consummate professional, Mike leaves an undeniable legacy and reputation for Amer Sports, our brands, and himself within the winter sports and outdoor industry. Although he will be truly missed, we are excited for Mike and for the next chapter of his life. As he plans for his transition, we are grateful for his leadership in establishing incredible momentum and market strength for both Salomon and Atomic,” says Salomon North America President and General Manager Jordan Judd.
“This past year I have reached some important milestones in my personal and professional life. Among the most meaningful has been the celebration of 25 years working for Amer Sports and the Amer brands, Salomon and Atomic. In that time, I have had incredible opportunities and experiences both in North America and abroad. I have worked with iconic brands and most importantly worked with amazing people. In the last two years we have put Salomon and Atomic on solid footing to continue as the world-wide leaders in winter sports equipment. Now I will be taking the next steps in my journey. I am looking forward to finishing off a strong 2021 performance as well as entering this next phase,” says Adams.
“On behalf of Amer Sports and its Winter Sports Division, I would like to warmly thank Mike for his strong dedication and leadership for our brands in the North American markets. Under his leadership, Amer Sports became the market leader in North America. Mike hands over a ‘powerhouse,’ which will provide a strong foundation for the future of our brands. Personally, I would like to thank Mike from the bottom of my heart for his friendship. He was always one of my most important consultants to make good and wise business decisions,” says Amer Sports President for Winter Sports Michael Schineis.
Born in the French Alps in 1947, Salomon is committed to pushing the boundaries of mountain sports through the creation of innovative equipment that allows people to play, progress and challenge themselves in their chosen outdoor sports. The company produces and sells premium footwear, winter sports and mountaineering equipment, hiking equipment, and apparel specifically designed for all of those disciplines. Products are developed in the company’s Annecy Design Center, where engineers, designers and athletes collaborate to create innovative solutions that continually improve the outdoor experiences of those who see nature as a vast playground. www.salomon.com
Atomic manufactures products which are perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners and World Champions alike. Every Atomic product is much more than the sum of its component parts, not only incorporating the know-how of creative experts, but also embodying the passion for skiing of each and every Atomic employee. Thanks to a combination of experience, innovation and passion, Atomic has been synonymous with winter and skiing since the company was founded in 1955. Atomic is an Amer Sports brand. www.atomic.com
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